From reading the history about Cisco, it seems like they are overate in the market field. Other than Cisco, let’s compare and contrast Intel and Cisco in their business to business markets with customers. According, to Wall Street Daily, “Cisco is the world’s leading supplier of data networking equipment and software. Meanwhile, Intel is the largest semiconductor company in the world. And neither is likely to get knocked off their perches” (Basenese, 2011).
Even though both of the companies share the same compares when it comings to making software for different company. But let’s look at doing business to business experience with customers. The business side of Cisco can but a positive or a negative it’s just the way how the market is played out. “During the 1990s’, Cisco acquired and successfully integrated 49 companies into its core business. As a result, the company’s market capitalization grew faster than any company in history-from $1 billion to $300 billion 1991 and 1999.
In March 2000, Cisco became the most valuable company in the world with market capitalization peaking at $582 billion or $82 per share” (Kotler,p. 57 2012).
Can I say that Cisco is a great doing business to business with? Of course yes, I feel that Cisco can work with any company. Just think how many small software companies before Cisco was created didn’t survived. Cisco right now is working with communication: wireless, networking and data (network).
The Business plan on 63570 Competitor Business Market Give
Table of Contents Purpose Statement 1 Executive Summary 2 Business Information 3 Personal Financial Statement 3 Business Description 3 Business History 4 Personnel and Organization 5 Marketing Information 6 Market Analysis 6 Market Research 6 Competitors 7 Market Segments 8 Target Market 8 Marketing Mix Strategy 9 Products/Services 9 Promotions 9 Distribution 9 Pricing 10 Suppliers 10 Marketing ...
Wireless is voice over networking they work with major company overseas networking system.
Networking is the internet sources that communicate in many ways. For example, Skype, Yahoo massager, and Tango are a couple of networking system that we used on a daily source to communicate with people. Data can be the same as networking but its how many bytes used daily on your device. I think Cisco should reach out to other consumers. According to chapter two, “BusinessWeek has ranked Cisco the 18th biggest global brand after the company received $39. 5 billion in revenue in 2008. Cisco has achievement many plans and ideas than many other companies today.
Some plans that Cisco developed to build its brand awareness include: The partnerships with Sony, Matsushita, and US West to co-brand its modems. The company launched its first television spots as part of a campaign entitled “Are You Ready? ”, Cisco reorganized into 11 new technology groups and marketing organization, in 2003, the company introduced a new marketing message,” This is the Power of Network. Now. ”, television commercial and eight-page print ad spread (Kotler, p. 57 2012).
Overall, Cisco has reach their goals and plans with their company and there consumers.
