The world of today is not the same as the one of the yesterday – nor will it be the same tomorrow. In the field of intense competition, globalisation compels managers to make decisions in the shadow of uncertainty. There is a statement that says, “A good improvisation is a result of well orchestrated rehearsal.” It is related to the experience and proper training that enable managers to act adequately in risky situations. To me the MBA is exchange of experience, acquisition of language skills, gaining knowledge of foreign trade, tax laws, accounting standards and last but not least practical skills.
All of which are necessary to effectively merge with the global business environment. My ultimate career aspiration is to become a successful executive in a global company playing a leading role in customer focused marketing, driving revenue and profit. This goal has been shaped and grounded by the diverse marketing assignments I have benefited from in marketing research, customer related management, and market intelligence at Imperial Tobacco International Limited. My current position at the World Bank Sofia Office gives me the opportunity to meet people, who are true leaders. While working with them, they demonstrate a superior combination of leadership, managerial, and communication skills.
As a result of this, I have learned valuable lessons about the importance of team working, interpersonal effectiveness, personal integrity. I am convinced that the MBA program will be the milestone in my career and will let me set high standards for myself and others. I am eager to meet this challenge! In five years I would like to do the brand management for a big domestic company. In ten years, brand marketing for an international company. Attending the Master of Business Administration program will smooth the path to my goal.
The Essay on Marketing and Company
Tactics and Action Plan9 Product Action Plan9 Price Action Plan9 Place Action Plan9 Promotion Action Plan9 Monitoring Procedures10 Introduction Company G offers high quality, cost effective, reliable products that will improve the lives of consumers. The company has created a place in the industry by creating new and exciting electronics. Company G strives in meeting a goal of guaranteeing ...
I do believe that it will give me the academic background and practical knowledge necessary to succeed in product development, project management, and strategic planning. It will improve my decision-making and leadership skills, so I can effectively lead teams of professionals. Such a program will deepen my expertise and broaden my perspectives. I hope to fulfil my career aspiration of becoming a true marketing leader.
