Achieve More With Less challenged the company to consolidate systems and reduce redundancy. Operation One Voice was used to take all of the marketing initiatives to the customer, raising the profile of the brand’s image. HP used this initiative to reach out, employing the methods that customers used to contact the company. By using customer-driven communication lines, HP was able to convey its message directly to the customer. The use of the customer-driven approach has led to a successful launch of the company’s marketing strategy.
There are countless possible ways of grouping customers, but some will be more appropriate than others for a given product or service. Age, acquisitive power, sociocultural factors, shoe size, hair color and lifestyle are among the criteria that may be used. Targeting After identifying the different groups that comprise a target market, some will look more promising than others. Some groups may be more profitable, more likely to be attracted to the product or service offered, or more neglected by the competition. Targeting is the selection of the groups on which the marketing resources will be focused. Positioning •Segmentation and targeting are pointless if they do not translate into the development of products, services or campaigns specifically suited to the preferences of the selected groups.
Positioning involves the creation of an image with which the target customers can identify, based on product characteristics, quality and promotions among several other factors. Benefits •The process of segmentation, targeting and positioning translates into a better understanding of the needs and wants of the customer. This, in turn, allows for greater responsiveness in terms of products and offers; resources can be focused on the creation of competitive advantages relevant to the selected market. Read more: Analysis of Targeting, Segmentation & Positioning | eHow. com http://www. ehow. om/info_7889637_analysis-targeting-segmentation-positioning. html#ixzz29ur0ivY7 Strengths •Strong Market Position – Recently (April 2010), Hewlett-Packard’s shares closed at $53. 15. According to NASDAQ, the stock is up 62% in the past year, better than the market at large. This continues a trend that saw the company ease pass the previous global pc leader Dell in 2006. In 2008 Hewlett Packard led Dell with over 17% of the PC Market while Dell settled for second at 14%. In addition Hewlett Packard can boast of a 30% of the global server market. Its domination of the global printer market is evidenced by its 40% market share.
The Essay on Company Introduction, Market Segmentation, & Product Positioning
Divas Delight Cake Café is a small business bakery located in the Buckhead area of Atlanta, Georgia. It will have cupcakes and cakes with many varieties of styles, flavors, sizes, topping, decorations, frosting and designs. The Divas Delight Cake Café will have a lounge area where people can come and eat, mingle, study, and connect with the internet with free Wi-Fi. Divas Delight Cake Café will ...
In 2008 Hewlett Packard took a major step in strengthening its position in the IT services market by acquiring EDS. •Prominent Brand Name Recognition – Hewlett Packard is keenly aware of the importance of branding. It has long sought to adjust its brand image as required by changing market forces. In the late nineties it began to shift its image to encompass more than just the business to business segment making adjustments to increase its presence in the consumer market as well. Although business to business sales continue to prevail, the company seeks to exploit its good relationship with retailers.
As a result of this strategy many current consumer products are business models stripped of costly features in order to appeal to the needs and pocketbook of the consumer market. Hewlett Packard has launched a branding initiative called, “One Voice,” in order to better integrate its line of consumer electronics and computer hardware products. With a fresh design to the packaging, they are striving to on brand across thousands of product lines and dozens of packaging types. The project has resulted in hundreds of thousands of dollars in cost savings by automating package design creation.
The Business plan on 63570 Competitor Business Market Give
Table of Contents Purpose Statement 1 Executive Summary 2 Business Information 3 Personal Financial Statement 3 Business Description 3 Business History 4 Personnel and Organization 5 Marketing Information 6 Market Analysis 6 Market Research 6 Competitors 7 Market Segments 8 Target Market 8 Marketing Mix Strategy 9 Products/Services 9 Promotions 9 Distribution 9 Pricing 10 Suppliers 10 Marketing ...
