Topic Impact of Internet Marketing on Business 2. Objectives The objectives of Internet marketing on business are consists of some parts. First is to help to gain a deeper understanding of the internet marketing on business in country where internet is getting more popular and more necessary. Second is to help to know how to create the internet users for the local profit organizations.
And finally, I aim to consider the role of the internet marketing on business for local firms. With this focus the value proposition of the Internet is not limited to profitable transactions. Partially it might be rather sufficient to raise awareness for new product launches or to support offline events with additional Internet activities. 3. Research model Internet Marketing Capabilities * awareness (H1) * create desire/ attraction (H2) motivate transaction (H3) Business Performance market orientation (H7) Internet Marketing Influence Within a Company – Company establishment (H4) – Generic products or competitive markets (H5) – Build brand image (H6) 4. Hypothesis H1: The business value of awareness reaches from raising interest for products and services to support offline sales activities which leads the influence of internet marketing within a company H2
The business value of he create desire/ attraction is mainly to convince potential or existing customers, partners or multipliers of favorable product or services attributes which leads the influence of internet marketing within a company H3: The business value of the motivate transaction covers many aspects from generating revenues, enhancing the margin or enforcing customer relationship management which leads the influence of internet marketing within a company H4: Company establishment leads a company to find its market orientation H5: Generic products or competitive markets lead a company to find its market orientation H6: Build brand image leads a company to find its market orientation H7: Market orientation of a company shows its business performance 5. Method & Sample The study describes a set of 3 objectives: awareness, attraction and transaction. Those three objectives are on a generic level and weighted differently for different scenarios.
The Business plan on Market Plan Cafe Internet Marketing Business
Marketing Plan for INTERNET CAF " ES IN Indictable Of Contents 1 Executive Summary 22 Situation Analysis 32. 1 Market Summary 42. 1. 1 Market Demographics 52. 1. 2 Market Needs 62.1. 3 Market Trends 72. 1. 4 Market Growth 92. 2 SWOT Analysis 102. 3 Competition 142.4 Services 142. 5 Keys to Success 162. 6 Critical Issues 162. 7 Macro Environment 173. 0 Marketing Strategy 173. 1 Mission 183.2 ...
The Internet marketing of price inflexible commodity products has certainly other approaches than price flexible products with a dominating USP. 6. References EzineArticles, Internet Marketing Objectives, from http://ezinearticles. com/? Internet-Marketing-Objectives&id=1453373 by Paul John Collins DigiralMediaLab, Internet marketing objectives, from http://www. digital-media-lab. com/research_internet_marketing_objectives. html by DigitalMediaLab Wikipedia, Unique Selling Proposition, from http://en. wikipedia. org/wiki/Unique_selling_proposition by wikipedia Wikipedia, Internet Marketing, from http://en. wikipedia. org/wiki/Internet_marketing by wikipedia
