We chose to study this industry to learn about how these unconventional marketing concepts are employed in the industry*.
OBJECTIVE
This project aims to study the Marketing Strategies adopted in the Indian Beer Industry and suggest improvements. During the course of our project we aim to, ?Study the macro environment ?Analyze the various marketing concepts being applied in the present scenario in the Indian Beer Industry ?Gain marketing insights by examining marketing strategies and plans already in place Marketing research
Field survey involving consumers and business houses, secondary data from newspapers, magazines, beer industry, online resources etc. ?Means of Promotion: Managing Mass Communication ?Predict trends for consumer preferences in future ?Suggesting improvements: Segmenting, Targeting , Positioning ; Competitor analysis In this report we present an analysis of the data collected and the industry and competitor analysis. *Ref : www. euromonitor. com
