Individual Assignment – Marketing Product The original reason McDonalds was able to benefit immensely from opening up new franchises is the fact that its owners always strived to insure the high quality of the food served in the restaurants. Throughout the history of its existence, McDonalds used to attract customers by the prospects of buying high quality products, which was also associated with saving money, on their part. This gives us the right to say that McDonalds was able to utilize the idea of providing customers with high quality products, as a cornerstone of its commercial strategy. In order to get a franchise license, every potential owner of McDonalds restaurant needs to prove his commitment to this idea. There are many standards applicable to the food served at McDonalds, which is the main reason why many people still prefer to eat at McDonalds, despite the fact that consumption of French fries can hardly be viewed within a context of leading healthy lifestyle. Place The high quality of McDonalds products alone, of course, could not insure Company surviving the competition over the course of forty years.
In fact, the reason why it is still considered as the leading franchiser in the world is that McDonalds managers understand how to place the product. Every time, when it comes to setting up a new franchise, the extensive research is being done, on the part of managers, as to what would be the best location for the new restaurant. The specifics of the area are reflected in how every particular restaurant operates and on the menu, it offers. Thus, we can say that the notion of place, within the context of McDonalds marketing mix, play very important role. Promotion McDonalds officials understand that, in order to stay competitive, Company needs to constantly promote the line of its products. There are several promotion strategies that McDonalds is particularly fond of: TV advertisement, participation in various charities and involvement in social projects on the level of local communities. In recent years, McDonalds strives to promote its public image as fast food company that helps people to lead a healthy life style.
The Research paper on McDonald’s “Seniors” Restaurant
In the study of the briefing of the McDonald’s Restaurant, there are positives to the problem and negatives towards the problem. A McDonald’s in a city crowded with seniors are overwhelmed with senior customers during the early hours of the day. The senior come in as a meeting area where they eat and commune at the restaurant. The number of seniors that come in, crowds the dining area in which ...
This is the reason why every restaurant presents visitors with informational booklets, which describe food served in McDonalds as such that contains very little fat, even though that nothing could be further from the truth. The very essence of fast food, as cultural phenomenon, suggests that the health of customers is last on the list of McDonalds priorities. Therefore, we cannot describe Companys promotion techniques as being very effective. People Despite the fact that McDonalds strives to be referred to as progressive company, the treatment of employees, on its part, needs to be described as inadequate. The McDonalds entry-level salaries are among the lowest in U.S., which is the main reason why Companys annual employee turnover rate is very high. When it comes to dealing with employees, McDonalds managers often indulge in psychological manipulation, in order to win workers loyalty.
For example, McDonalds tries to instill team spirit in its employees, which is a part of Companys corporate culture. In its turn, it allows managers to force workers to perform their duties overtime, often without being paid, as McDonalds employees are not unionized. Price McDonalds is rightfully considered as one of the cheapest places to eat in the world. The price for French fries, hamburgers and milk shakes varies from country to country, but there are no items on McDonalds menu that cost more then 5 dollars. This provides us with the insight on the main reason behind McDonalds restaurants becoming so popular among great many people. It also explains why there are comparatively few items on restaurants menu. Apparently, there is only one way to make running McDonalds restaurants profitable guaranteeing customers that they will get their food fast for comparatively cheep price.
The Essay on The TARES Test Of Ethical Advertising On Fast Food Companies
The TARES test is useful in evaluating whether the advertisements are part of an ethical way of advertising. While the TARES test will not solve all ethical problems in creating ads, it does give creative people, marketing directors and strategic communication planners a tool. The -T- stands for truthfulness which evaluates whether an ad is honest or not, and whether it is used to deceive the ...
This comes at the cost of limiting the number of food items, offered at the restaurants. Physical evidence McDonalds managers understand that services, every particular restaurant offers, need to correspond to the objective realities of environment. This is the reason why Company tries to adjust its business practices to peoples existential mode, which varies from country to country. For example, in France, people can buy wine at McDonalds. In Russia, restaurants menu contains such items as borsch and garlic bread. In China, McDonalds offers Chow Mein as one of the most popular dishes.
This points out at the fact that owners of the franchise understand the importance of making Companys brand name appealing even to the people who are strongly affiliated with consumption of ethnic food. Process All people that are directly or indirectly involved in the consumption of a service are an important part of McDonalds marketing mix, just as it the case with any other commercial enterprise. McDonalds is the company, which depends greatly upon social interactions with customers. This creates a situation when business decisions, on the part of Companys managers, must always be based upon good understanding of human psychology. McDonalds is known for its ability to utilize human resources to the full extend. It was the first fast-food company that realized the importance of making its products appealing to children.
In its turn, this contributed greatly to Companys overall commercial success.
Bibliography:
McDonald’s Puts Patent on Sandwiches. November 21, 2006. Sunday Metro. Retrieved January 27, 2008 from http://www.metro.co.uk/news/article.html?in_articl e_id=26183&in_page_id=34 Stossel, J. McDonald’s Didn’t Make Them Fat. October 11, 2006.
The Term Paper on Genetically Modified Food Foods People
Genetically Modified Food Genetically modified foods are the plants that are modified in the laboratory through procedures of improving their nutritious picture and developing the new and improved species of food that people will later consume. People have been doing this for ages by natural ways of plant selection and natural matching of different kinds of plants, for example creating new kind of ...
Real Clear Politics. Retrieved January 27, 2008 from http://www.realclearpolitics.com/articles/2006/10/ mcdonalds_didnt_make_them_fat.html Study: Food in McDonald’s Wrapper Tastes Better to Kids. August 6, 2007. CNN.Com. Health. Retrieved January 27, 2008 from http://www.cnn.com/2007/HEALTH/diet.fitness/08/06/ mcdonalds.preschoolers.ap/index.html Thompson/London, C.
Can McDonald’s Alter the Dictionary?. January 5, 2007. Time Magazine Online. Retrieved January 27, 2008 from http://www.time.com/time/business/article/0,8599,1 628391,00.html.
