Introduction
Nestle is the largest food company in the world. Its headquarters are in Vevey, Switzerland, and its products are sold in about 84 countries, with production centers all around the world.
Nestle offers 8,000 Brands with a wide range of product across a number of the markets, including coffee, Bottle water, Milk shakes and other beverages, Breakfast cereals, infant food, Performance and healthcare nutrition, seasoning, soup and sauce, frozen and refrigerated food, and pet food.
In each of these food ranges, Nestle aims to be the market leader and to provide at least one leading brand for each product line. In this context, the company’s brands and patents are critical. Nestle market their products under six strategic global brands: NESTLE, NESCAFE, NESTEA, MAGGI, PURINA and BUITONI. Local trademarks are also registered to accommodate the diverse cultural nuances around the world.
Vision and Mission:
Nestle has a long established history of carrying out extensive R&D with dedicated Product Technology Centers across the globe. Also an increasing trend has been the licensing-in of innovative technology from external sources and this complements the R&D work being carried out internally. The legal process for licensing-in technology needs to be carefully managed as the technology itself can become a critical element of Nestle’s products and processes.( 3)
Business Principles
The Nestle Corporate Business Principles are at the basis of our company’s culture, which has developed over the span of 140 years.Since Henri Nestle first developed his successful infant cereal “Farine Lactee”, we have built our business on the conviction that to have long-term success for our shareholders, we not only have to comply with all applicable legal requirements and ensure that all our activities are sustainable, but additionally we have to create significant value for society.
The Business plan on SWOT Analysis Of Nestle, The Popular Food Brand
... Nestle is the threats: The brand’s irresponsibility to run thorough quality assurance on its products resulted in providing contaminated food and other products on the market, ... The integration of technology in the operations of McDonalds tends to add value to their products. The improvement ... the newly designed restaurant. 2.1.2 Equipment: Introduction of Technology and Robot As we may be aware with ...
Referance;
1) ; http://mundodelaempresa.blogspot.be/2011/07/empresas-nestle-feeds-world-in-english.html 2) ;
3) ; http://www.studymode.com/essays/Nestle-179348.html
4) ; http://www.nestle.com/asset-library/Documents/Library/Documents/Corporate_Social_Responsibility/Nestle_Corporate_Business_Principles__UK_English.pdf
