Planning an advertising campaign involves deciding on where to run your advertisements and how often to run them. The goal of the marketing campaign is to reach the largest audience possible (Cadotte, 2003).
A marketing strategy must consider how many people are going to see the advertisement to determine if it is cost effective. Selecting a marketing avenue that will reach your target market is important. A good example of this would be if a company is marketing fishing poles they would not want to advertise in Vogue magazine. Obviously the target market for fishing poles is probably not reading Vogue magazine.
A better choice for this company would be Field and Stream magazine. Not all products are this easy to determine a marketing strategy for. There are many marketing avenues available such as magazines, newspapers, television, radio, and social media. Traditionally companies utilized avenues such as magazines, newspapers’, and televisions but advancements in technology have opened up an entire new marketing arena. social media has become the new popular method of marketing and has opened up many doors for companies to read their target markets.
The Essay on Marketing and Company
Tactics and Action Plan9 Product Action Plan9 Price Action Plan9 Place Action Plan9 Promotion Action Plan9 Monitoring Procedures10 Introduction Company G offers high quality, cost effective, reliable products that will improve the lives of consumers. The company has created a place in the industry by creating new and exciting electronics. Company G strives in meeting a goal of guaranteeing ...
Social media provides a very large area to utilize for brand awareness and market saturation. Most consumers use some sort of social media whether it’s Facebook, Twitter, LinkedIn, or MySpace. Research shows that 70% of adults use some type of social media (Melodika, 2012).
Additionally, 88% of businesses utilize social media for advertising (Melodika, 2012).
Having such a large audience is beneficial for marketing campaigns for obvious reasons, because it reaches a large amount of people.
The large audiences received on social media sites are also very easy to monitor and research (Whaling, 2011).
Consumers have the ability to “like” an ad or to comment on an ad which gives valuable feedback to the company to use in implementing future ad campaigns (Whaling, 2011).
The feedback can be used to see what ad campaigns are effective and which ones are not and what customers are asking for and valuing the most about your product. Integrating social media into traditional marketing and advertising campaigns can provide a leading edge trend in marketing.
There are several ways in which a company can successfully integrate social media into their marketing mix. It is necessary to ensure that you are providing enough information for consumers to be able to get the product they want. Carefully planning your social media ad is important (Jansen, 2011).
The ad must provide sufficient information but should not contain too much information to overwhelm the consumer. Include social blog keys to your website and other advertisements so consumers can easily access information about your product on their preferred social media outlet (Jansen, 2011).
If consumers see a traditional form of marketing that contains a social blog key they will most likely look that product up on that social blog to gain more information. Lastly, promote events via social media such as Facebook and Foursquare (Jansen, 2011).
These events can offer coupons or special discounts or even promotions such as “mayor ships” on Foursquare. These promotional events are not only fun for the consumer but capture their attention which is a primary goal of any marketing campaign.
The Term Paper on How Social Media is Transforming Events Marketing Management
It is believed that social media began prior to the evolution of the internet. The telephone was the first tool of social media that gave people the chance to socialize and gather information. However, at the turn of twentieth century, online communication became popular among various groups of society. People began to get into virtual communication with the use of cellular phones and computers. ...
The Marketplace Simulation for this quarter involves crafting a marketing and advertising strategy to capture market shares. Team B has selected three brands to market which are the Workhorse, the Mercedes, and the Traveler brands. The Workhorse segment is the most popular segment of computer and will be the highest marketed. The Mercedes is a high performance computer catering to the needs of executives and is high priced. The last segment is the Traveler segment which is a practical computer targeting consumers who travel frequently.
Each of these segments targets a separate market of customers and the marketing campaigns will be unique to the applications and components offered for each segment. Specific recommendations for incorporating social media into the market segments are to communicate with the target market, be consistent, differentiate the ads for each individual segment, and to promote events such as sales or instant rebates. All three segments can be marketed using social media. The Mercedes and the Traveler will be targeting business executives such as those who utilize professional social media sites like LinkedIn.
Using LinkedIn to market both of these segments will be most advantageous reaching a large area of the target market. Each ad will differentiate the unique components and applications offered for each of the Mercedes and the Traveler. The Workhorse can successfully be marketed using more basic everyday social media sources. The Workhorse segment was made to cater to the needs of a variety of office workers but is not a top of the line computer and therefore is priced cheaper than the Mercedes and the Traveler segments.
The advertising campaign for the Workhorse must reach office employees and business professionals and must cost less than the marketing campaign for the Mercedes and the Traveler. We stated earlier in this paper that when creating a marketing plan it is necessary to ensure that the campaign is cost effective. The Workhorse segment could be advertised on Facebook, MySpace, and Twitter; all of which cater to a variety of workers many of whom would benefit from this segment of computer. Using traditional methods of advertising will be advantageous to all three segments as well.
The Term Paper on Social Media Changing the Way We Do Business
The purpose of this paper is to point out the employers versus the employees’ point of view in regards to the analysis of law, ethics, and social responsibility. Not since the industrial revolution has there been such a shift in how business and commerce is being done. Social Media and User Generated Content shifts the paradigm of business away from product seeking customers’ commerce to the ...
Magazines such as business magazines and newspapers will reach the target market for each segment as well. It will be necessary to research each target market for each individual segment to provide differentiation among the different products. Advertising each segment in the appropriate magazines and journals will be necessary for success. Included in each of these traditional advertisements will be a social media logo indicating which social media avenue each segment is targeting. Consumers can visit that particular social media arena to obtain valuable information on the segment.
The social media link will also provide event advertising such as upcoming sales and current rebate offers that can be used as incentives to entice consumers. Providing the specialized and differentiated marketing for each segment will ensure that the specific target market for each segment is reached to the fullest capacity. Conclusion Effective marketing is a challenge for companies in today’s competitive markets. Social media has presented itself as an effective avenue for marketing campaigns.
Most consumers utilize one form of social media therefore using this avenue for marketing campaigns is effective because the ads will reach large amounts of the target market. There are ways in which companies can incorporate social media into traditional methods of marketing as well such as social media logos. Because the social media is being utilized more and more by consumers and businesses it is necessary to include this method of advertising into a marketing mix. References Cadotte. (2003).
The management of strategy in the marketplace.
Knoxville, TN: Innovative Learning Solutions. Jansen. (2011).
7 ways to integrate social media with your marketing plan. Retrieved from http://www. networksolutions. com/smallbusiness/2011/12/ways-to-integrate-social-media-with-your-marketing-plan/ Melodika. (2012).
Announcing new social media training class: trends & planning for 2013. Retrieved from http://www. melodika. net/index. php? option=com_content&task=view&id=514534&Itemid=54 Whaling, H. (2011).
5 ways social media has changed marketing campaigns. Retrieved from http://mashable. com/2011/05/12/social-media-change-marketing/
The Essay on Social Media Marketing Project – Nasty Gal
All of our vintage clothing is handpicked with care for its style, wearability, and quality. Each item is unique, and comes with an individual history specific to the piece, giving it a personality beyond what modern clothing could dream of recreating.” The types of products that they commercialize are specialty items. They pride themselves in their hand selected range of vintage dresses, ...
