Adams discontinuity based investment strategy revolved around making investing in companies which were in in the process of or on the fore of exploiting dramatic and sudden changes in well developed markets. Adams focused on both discontinuities and a targeted investment strategy in his search for above average returns. Adams operationalized his discontinuity based investing method by hiring only engineers as partners, leveraging their technical training in the search of promising markets in which to invest.
Overtime ACM’s investment focus evolved to focus on markets which he and his partners were already relatively familiar with and had already recognized as attractive. From a Limited Partner’s perspective Adams strategy in comparable to a growth-investing strategy many fund managers implement in the equity markets. That being said, Adams is searching for method of discontinuity based investing looks to capitalise on a company’s potential growth well before they have reached a large enough size to be listed on the equity market.
ACM developed more sophisticated pre-requisites to investment developed overtime, these methods digress from typical investment managers and Private Equity/Venture Capital theories firms. Firstly, ACM was only interested in investing in companies which had business to business relationships with their customers, meaning companies without a retail branch from which to distribute products or services to consumers. Secondly, ACM believed the firm value’s and hence the value of their investment would be driven by return on investment (ROI) of respective business customers.
The Essay on Go To Market Strategy
A go-to-market strategy defines the activities and the participants that connect a firm to its customers and prospects (Zoltners 2001). Within this framework the process of deciding on a go to market strategy usually involves answering four major questions. The first of these questions involve determining how best way to segment the existing market. Since customers are heterogeneous with differing ...
Whilst always remaining focused on the business making us of “first generation applied technology” or being one of the first companies to use a specific technology for a specific application. A combination of ACM’s investment strategy’s divergence from typical investment theory, as it invested in small companies who’s growth prospects were infinite, focused on ROI of a firm’s business clients and utilise the partners wealth of knowledge and expertise to gear ACM to being highly technology focused allowing for Limited Partners looking for diversification to make significant ground.
Not only were investors being exposed to diversification in the form of different investment methodologies, an LP also received exposure to the inherently high growth technology sector, all of which was a fantastic way to gain access to shifts that would create opportunities for start-up companies to become market leaders leading to high returns for investors. The four primary causes of discontinuities 1. Standards 2. Regulation 3. Technology 4. Distribution
Adams believed “Market due diligence is the only due diligence you can do independent of a transaction. ” A unique part of the ACM strategy was the need for unanimous firm agreement upon the industry or market before individual companies were considered for investment. This was based on the premise of top down analysis, meaning that only when market or industry based analysis showed potential for a discontinuity based investment would further research be conducted to find viable target companies.
In addition, the inclusion of a Discontinuity Roundtable, consisting of twenty industry experts and observers that periodically met with the ACM partners to identify and discuss market discontinuities, provides a comprehensive and systematic approach to identifying investment opportunities in the market, and makes ACM more attractive as an investment partner.
The Term Paper on High Tech Market Technology Company
Crossing the Chasm was created as a guide for marketing high tech products to a mainstream market. It is very insightful into the intricacies of the high tech market, and I believe the author possesses a very thorough knowledge of the business. Though the book is aimed toward the entrepreneur wishing to overhaul his or her marketing strategy and filled with assumptions of prior business knowledge, ...
