Q1 : Evaluate the impact of the iPad using Porter’s competitive forces model?
i. Traditional competitors
• iPad have traditional competitors like notebook, laptop, camera and all hand phone brand especially Samsung because the competitors in market space continuously devise new products, new future in product, more efficiencies.
ii. New market entrants
• iPad has become a role model for competitors to enter the market in a way trying to imitate and innovating technology. Wherein, the technology has not evolved due to this factor. For example, Samsung has released E-Book like the iPad. The proof of the sue lawsuit between Samsung and iPad due in terms of size, design and function the same.
iii. Substitute products and services
• iPad is not just a phone but covers all the technologies like social hub, games, e-mail and others. For example iPad substitute textbook to e-book which can be brought about elsewhere in iPad applications.
iv. Customers
• Customers will have some bargaining power as many content producers are now located online for free. Because of its low price, and consumers still crave something more. Here the important role of pricing, where customers are looking for products that offer the lowest prices and have various advantages in product.
v. Suppliers
• Here you assess how easy it is for suppliers to drive up prices. This is driven by a number of suppliers of each key input, the uniqueness of their product or service, their strength and control over you, the cost of switching from one to the other, and so on. For example, the iPad makes a deal with the publisher Amazon for low prices.
The Review on Impact of Product Price and Brand Name on Quality Perception
In ordinary usage, price is the quantity of payment or compensation given by one party to another in return for goods or services. In modern economies, prices are generally expressed in units of some form of currency (For commodities, they are expressed as currency per unit weight of the commodity, e.g. Tshs per kilogram.) Although prices could be quoted as quantities of other goods or services ...
Q2 : What makes the iPad a disruptive technology? Who are likely to be the winners and losers if the iPad becomes a hit ? why?
Everything on iPad makes it a disruptive technology. It come with special features such as it is small and that make it very easy to carry. The iPad also come with the latest technology and new software that make it oparating very smooth. The iPad is replace existing technology like computer, television and e-book. Anythings that people get on computer, they also can get it on iPad plus the iPad is small compare to the computer. The winners are the iPad that own by Apple themself. This is because everything inside the iPad. Everything that makes it a disruptive technology. A special features compare to the other tablet. The losers are textbook industry and laptop industry. It is because people can have all of them on the iPad. More people use to choose the iPad rather than textbook and laptop.
Q3 : Describe the effect that the iPad is likely to have on the business model of Apple, content creators, and distributors.
Apple had to change their behaviours as been forced by the disruptive technology , in changing the company’s supply chain, its marketing strategy, its market position, or its pricing strategy. Apple has their own business model which previously believed content was less important than the popularity of its device. But now, Apple realize that to be successful, high quality content is the first thing to be understand. Apple now deals with media industry to distribute the content that users want to get at a price agreed. To sell devices, Apple had to leave the old attitude ( “rip, burn distribute’’ ) as iPad got challenge to convince potential users.
The Essay on Is the ipad a disruptive technology?
1)Evaluate the impact of the iPad using Porter's Competitive forces model? Traditional Competitor -When the firm are competing with each other through continuously produce new devise,product or service to attract their customers.For example Samsung which always produce new product against Apple. New market entrance -When some industries have very low barriers to entry, new companies have several ...
Question 1 : Evaluate the impact of the Ipad using Porter’s competitive forces model.
Answer :
i) Traditional competitors. To convince potential users that they need a new, expensive gadget with the functionality that the Ipad provided. This was the same challenge faced by the iPhone when it was first announce. For example, laptop and notebook.
ii) New market entrants. Ipad will force many existing media businesses to change their business model significantly. It is to stop investing in their traditional delivery platform and increase their investments is the new digital platform.
iii) Customer. Apple has appealed to publisher by announcing its intention to offer a tiered pricing system, giving publishers the opportunity to participate more actively in the pricing of their books. For example, Amazon has put on lowest price to publisher to publish their e-book which makes publishers hard to gain profit. In contrast, Apple use a new way to convince their customer about pricing by offering tiered pricing system.
iv) Suppliers. Publisher want to look up which company can publish their books by putting the highest price for their e-book. Thus, Apple has this advantage because it offer better price than Amazon and also given deal to publisher adding some advantage to them if their use Apple service.
v) Substitute product or services. Customer will chose for the lowest price that firms can negotiate. In contrast of Amazon pricing and Ipad pricing, publishers has substitute Amazon’s service because they have found the lowest price of publishing their book which is Ipad service.
Question 2 : What makes the Ipad a disruptive technology? Who are likely to be the winners and losers if the Ipad becomes a hit? Why?
Answer : The features and function of Ipad in publishing and media industries.The winner is Apple and the loser is other publishing media such as Amazon. This is because by using technology in Ipad,Apple as appealed to publishers by announcing its intention to offer tiered pricing system.
Question 3 : Describe the effects that the iPad is likely to have on the business models of Apple, content creators and distributions.
The Essay on Skimming and Penetration Pricing
It is a pricing strategy in which a marketer sets a relatively high price for a product or service at first, then lowers the price over time. The purpose of such strategy is to make higher profits within the short run period in order to recover the costs incurred in product researching, manufacturing, marketing etc. because such costs associated with the product are high. However this strategy ...
Answer : The effect is iPad will have high quality content from all the types of media offers by Apple. iPad become the chosen device by mostly content creators to distribute their content because Apple has set a tiered pricing system.
