As our world progresses and moves forward there are countless new avenues that open for the media. Therefore, the media now plays a major role in keeping one informed, updated and at the same time, entertained! According to the uses and gratification model, many of an individuals’ psychological needs are met up by the media. So, no doubt, the media has the capacity to hold us in awe and hence keep us hooked on to it. But however, ethical questions about the responsibility of the media towards society are now being raised.
As the scope of media influence expands, ethics become increasingly important. Although the media is advancing and is able to almost ‘do the impossible’, care should be taken to do this under a code of certain ethics. The media influences every News reporting which should be driven by nothing else but the truth, is now driven more and more by the free market.
According to Ben Hecht, ‘trying to determine what is going on in the world by reading newspapers, is like trying to tell the time by watching the second hand of the clock. ’ This means that nothing is definite and clear cut in journalism. The major role of journalism should be to benefit the public by keeping them updated with the truth. But however, the reporting we see now in the newspapers, is nothing but the manipulated truth. Journalism is complicated now a days, either they tell us too little, or they tell us too much.