Media is The media newspapers, radio and television, which convey information and ideas to the public. That is the Oxford Dictionary Definition of the word media. It means ‘Newspapers, radio and televisions show the public information and ideas.’ Its says that media is a form of communication. There are many types of media such as internet, billboards, buses and the three already mentioned above. Television, radio and newspapers are the biggest forms of media because in a morning you switch on either the television or the radio or you ” ll read the paper whilst having your breakfast and you will see media. Everywhere we go, either into town, to the cinema or even a walk down the street, you will see media.
It has a very big impact on the world because you can email people over the internet who live in a totally different country to yours. You could even write a letter to a friend or relative who lives in e. g. Russia or China. Media is all over the world and everyone in the world can see it. Media is a big industry known for making celebrities and footballers who they are.
Communication the process of transmitting and receiving ideas, information, and messages. The rapid transmission of information over long distances and ready access to information have become conspicuous and important features of human society, especially in the past 150 years, and in the past two decades, increasingly so. Advertising is a public notice or announcement, especially one advertising goods or services in newspapers, on posters or on television. Another Oxford Dictionary definition but this time it was on advertising. Advertising is a form of mass selling, it is used when person to person selling is impractical or simply inefficient. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified advertisement columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign.
The Essay on Television Vs. Newspaper 2
People enjoy obtaining information right away the moment something happens; television provides that for us. I, along with many other people, prefer television rather than newspaper because we obtain information faster than a newspaper provides for us. Newspapers take longer because editors have to type it, print it, and send it out, which is a long process. Overall, the newspaper and the ...
Advertising falls into two main categories: consumer advertising, directed to the ultimate purchaser, and trade advertising, in which the appeal is made to dealers through trade journals and other media. Advertising may be local, national, or international. The amounts charged for the three different levels of advertising vary, particularly in newspapers; varying rates are set for differing classifications of advertising. At one end of the scale are display advertisements for expensive consumer items such as cars. At the other is classified advertising, which ranges from appointments and property advertising at the top, to relatively inexpensive charitable and religious advertisements at the bottom. A wide range of advertising media has been developed from sources whose importance was previously ignored.
Delivery trucks, once painted plain, now often carry something or messages, as do many shipping cartons. Some packages, for example, takeaway food cartons, carry advertising for products other than those contained in them, as do telephone credit cards. I chose my Jennifer Lopez advert because it caught my attention as soon as I saw it. The purpose of the advert is to make people want to buy the perfume. It’s targeted at the younger, more energetic and enthusiastic generation. For example, you would find a nineteen year old who wants to buy this product more than a forty year old.
Older adult is more likely to buy more subtle fragrances than ones designed for young adults. When you first look at the advert it shocks you because Jennifer Lopez is totally naked and it looks like she’s in the shower because there’s some sort of shower curtain covering her up. Having Jennifer Lopez in the advert really helps sell the perfume because it’s like a big superstar has taken time out of their busy schedule to make and sell a sensual perfume designed for anyone. The slogan is ‘FRESH- SEXY- CLEAN.
The Essay on How Advertising Help to Sell the Product
Advertising of products and services is a crucial market tool for enhances the competitive advantage of an organization in the marketplace. This is because advertising creates awareness among the public of the availability of the company product in the market (Hood, 2005). Another importance of advertising is that it serves the ultimate purpose of drawing public attention to a new product in the ...
THE NEW FRAGRANCE BY JENNIFER LOPEZ’. I think they really thought about the wording. They needed something which did the scent justice and they found what they were looking for. It makes it sound like it’s a nice smell and it when you put it on, it feels as if everyone’s looking at you because you look and feel good about yourself. The advert is very effective because it says, “If you but this product, you ” ll be like Jennifer Lopez,” and everyone wants to be like her.
