Business Fundamental Marketing Jet Blue Case “Delighting costumers through happy jetting” Questions for Discussion 1. Give examples of needs, wants, and demands that JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices? Needs: * Food * To sit * Security Wants: * Coffee juices and snacks. * Comfortable sit * Entertainment * Variety of channels * Nice and confortable terminal with more security lanes. * Free Wi-Fi
Demands: * Legroom and flatter recline position * Dunkin Donuts coffee * Leather sits * LCD entertainment system * Latest movies and favorite TV show for just $6 dollars. * A terminal with excellent restaurants and stores * Children’s play zone. * Work place. Jet Blue has demonstrated that they are very focus in every costumers needs, wants and demands. Doing all of those practices they are very happy because they have got loyal costumers that even with the Valentine’s Day nightmare, still there.
I think that customer’s loyalty have been the best implication that Jet blue has received, due to all their focusing in customer satisfaction, without this Jet Blue may not be alive nowadays. 2. Describe in detail all the facets of JetBlue’s product. What is being exchanged in a JetBlue transaction? Jet Blue airline start as a very small company, but with a clear and firm strategy to follow and we could see that in their slogan “Delighting costumers through happy jetting” which show us that for them everything is about make costumers satisfaction.
The Essay on Jet Blue
There are a few trends that have come into play over the past few years. These different trends range from pricing for the flight to in flight perks. It seems that the perks and other in flight amenities are what may be what makes the difference and will impact any of the airline company’s strategy. Due to major hikes in fuel costs over the past year the airlines have had no other choice but to ...
They implement a lot of things that others airlines does not have, such as: They implement a 3 inches more in every sit, so now people are able to stretch and cross their legs. Also for they more exigent costumers they have implemented a legroom. They offer variety of beverages and snacks all free. For their entertainment they have LCD entertainment system in very seat, that has a variety of channels by Direct TV and also for just 6 dollars they could watch movies or their favorite TV show.
They Terminal has comfort lounge area, restaurants, stores, children’s play zone free WI- FI. I think in a Jet Blue Strategy they have exchange all of these amenities just for the fact of retained customers and grow their businesses, because at the end of the day as soon you keep costumers happy they will be loyal to the company and of course the company will make profits. Jet Blue is company which has 1. 1 million of followers on twitter that show us that Jet blue is doing an excellent job and giving feedback to their customers. 3.
Which of the five marketing management concepts best applies to JetBlue? I think in certain point the 5 five apply, but the one that I consider best applies to Jet Blue is Customer Value Satisfaction, because I imagine that when they start people have low expectations about it, due to they are a new company in the market, and most new companies are more likely to make mistakes at the beginning, for this reason I think Jet Blue knew how to handle of that and do excellent job, where costumer where satisfied and exceeded expectations. . What value does JetBlue create for its customers? Jet Blue is a company that is always giving a added value in everything they do, as an example I could say people would like to have comfortable seats but they give them a comfortable leather seat, also with the option of a legroom just for a few more dollars, another one could be people want a comfortable terminal, so Jet Blue give them a comfortable terminal but also free Wi Fi.
People like the staff to be friendly and the staff is friendly and also say jokes, I mean Jet Blue is a company that in everything they do, try to always give the extra mile. They are compromise with their customers. Another example could be, they have twitter account where they receive advices from their customers and employees and Jet Blue is aware of every advice and complain, that’s another added value. 5. Is JetBlue likely to continue being successful in building ? customer relationships?
The Business plan on Business Analysis of Jet Blue
Introduction Jet Blue Airline is a pattern which leads towards success. It is particularly based on a simple strategy of low cost, higher quality and customer satisfaction. The company also has another strategy to live your life and let the others live. However, after the attack of September 11, 2001, the company Jet Blue went through a lot of crisis in the industry of airline of about past few ...
Why or why not? Yes I think Jet Blue is a company that seems likely to continuous being successful, because they have put all efforts on customer satisfaction, but also in their employee’s commodity, they offer part time jobs and also you could work at home. I really believe that when the employee is happy with the job the customer will receive an A list treatment. I consider that if Jet blue continuous doing their job in the way they are doing it, they will stay in the market for a long time. Introduction
Sometimes Company just focuses on making profits but they avoid the fact that in order to make profit you must have a strategy to follow. That is why some company never became successful, they have no strategy, they just a series of objectives and goals but they don’t know the way of how to accomplish those objectives. They lack of strategy is what it drive those companies to failure. Jet Blue Airline is a company that seems to have a very strong strategy implemented, and it just doing well even the Valentine’s Day mishap they had in 2007. Conclusion After I’ve read the Jet Blue case, I could conclude the following points: Every company should has a strategy in order to be successful. * Customer focus is the key for every business. * Always give costumer an add value in everything you do, because the customer will notice and a single detail could make you different and protrude within other competitors. * Keep your employees happy and pleased with their job, because they will represent your company. * The 5 marketing concepts could help any company to return to market. References * Philip Kotler, Gary Armstrong Principles of Marketing 14th Edition