The hotel industry’s recipe for success involves several different critical success factors. These factors decide whether or not a hotel will survive in the hospitality industry. 1. Location Location is the most important aspect when it comes to the success of a hotel. If you’re not in the right location, what makes you think you’ll attract customers to the wrong location? A hotel located on a highway that is rarely used is going to end up as a hotel that is rarely used.
Hotels located near popular landmarks, events centers, shopping centers, and entertainment venues will most likely attract more customers than hotels situated in the middle of nowhere. Hotels placed next to these locations can also charge more money per room than one located on a lonely highway due to consumers willing to pay more for convenience and ease of access. 2. customer service Good customer service is the key to success for any business, but it is especially important within the hotel/hospitality industry.
A bad customer service experience can lead to the refusal to return to that hotel or even write up negative reviews, thus preventing potential customers from staying there. But a good customer service experience can push that customer to come back and even spread the word and recommend that hotel to others. Keeping hotel guests happy is one of the main priorities of the hospitality industry. After all, it is the hospitality industry. Simple things really go a long way such as thank-yous in person, or remembering a guest’s name.
The Business plan on Internship Report on Customer Satisfaction on the Services of Al-Arafah Islami Bank Limited
Part-1 Introduction 1.1 Background of the report: The internship is a dynamic approach for practical knowledge gathered at this study. My effort was for practical job experience through internship for business communication skills as well as banking sectors. As a student of BBA for the requirement of the internship program, I was assigned to The MBL for my practical orientation. This report is ...
The hotel desk clerk is essentially the hotel gate-keeper; they provide the customer with a first and last impression of the whole experience. Thus, the success of a hotel can rely on the desk clerks’ (or any employee’s) knowledge of the property, how courteous they are, and the extent to which they can help any problems that arise in the guest’s hotel experience. 3. quality management Hotels are focusing more and more on quality management to attract new customers and increase repeat customers. Quality management goes beyond customer service to include additional factors such as employee involvement and satisfaction.
Employees need to be knowledgeable about their line of work and satisfied with their job. Meaning, hotels must keep the employees happy to keep the customers happy. One random interaction between an employee and a guest can make all the difference in the success of retaining customers. Not only do the employees need to be top quality, but the hotel itself needs to be, also. A clean, up-to-date, friendly, inviting atmosphere is key for the success of a hotel. Location gets a consumer to stay at your hotel, customer service gives them impressions, but it is the quality management that earns repeat guests.
Product Differentiation Hotels prosper by offering guests a unique experience. This can be in the form of location, prices, or just unique in a sense that no other hotels do it. Take Vegas hotels for example: each of the hotels on the Strip have a different theme accompanying the hotel itself, such as a Medieval or New York theme. And many of the hotels on the Strip offer different services to cater to the theme they are presenting. Having unparalleled amenities can really improve room occupancy such as unique room service food or just unique services, in general.
The Term Paper on The Hotel And Restaurant Management
The Hotel and Restaurant Management student of Central Luzon State University shows good deep manner and dedication which prove to others that the institution produces high quality product future hoteliers. The time that we will prove what things we what we earned in the school is a right weapon to compete to other school. This is the beginning, first step to become well refined HRM students to ...
Cost Control Managing costs and expenses is key to a hotel’s success. Hotels experience high and low seasons depending on a plethora of factors ranging from weather to holidays and events, such as concerts, athletic events, and festivals. These events can cause a huge spike in demand for hotels around that area, thus making hotels increase their price per room. Other times during the year the hotel can reduce their prices that can hopefully attract more people than other competitors in the surrounding area. Hotels may also opt for loyalty programs that allow members to stay at their properties for a reduced price.
This is a pricing strategy that retains repeat customers as well as earning new ones. Aside from room prices, hotels must also adapt to economic changes in their area by using cost-cutting techniques that can still earn them profit and not affect customers’ attitudes toward the hotel. 6. Flexibility The last important critical success factor for the hotel/hospitality industry is flexibility. Customers can have many different expectations for a hotel and management needs to, essentially, cater to their every needs to satisfy them. Managers must be somewhat flexible by making slight exceptions to make the guest happy and earn repeat customers.
