The second direct competitor to Chanel is L’Or ” eat, the world’s largest manufacturer of high-quality cosmetics, perfumes, and hair and skin care products. Although L’Oreal the company doesn’t manufacture a perfume it owns the brand Lanc^ome that produces Tresor a perfume that rivals Chanel. In the chart below, it lists the US female fragrances brand share by value from the 2002 Table base data. The chart shows how the Lanc^ome perfume Tresor, Estee Lauder and Chanel are in relation to each other. Manufacturer Brand % 1996 % 1997 Estee Lauder Pleasures 5. 8 5.
9 Estee Lauder Tommy Girl n / a 5. 7 Estee Lauder Beautiful 5. 1 5. 2 Unilever Eternity 3.
6 3. 5 Lancome Tresor 2. 9 3. 1 Unilever Elizabeth Taylor 2. 7 2. 9 Unilever Obsession 2.
6 2. 4 Chanel Chanel No 5 2. 2 2. 2 Elizabeth Arden Fifth Avenue 1. 6 1. 6 Estee Lauder White Linen 1.
3 1. 6 Other Overall 72. 2 65. 9 Tresor, French for “treasure” is priced at around $86.
00 while its competitor Chanel perfume has a range of $70-$250 per ounce. Tresor also has a beautiful collection of body cr’e me, bath gel, body powder and others that carry on the feminine smell of Tresor. Parisian Eugene Sheller, a chemist who was the inventor of synthetic hair dye, established L’Oreal in 1907. By the 1920’s the company expanded to include shampoo and soaps as well as advertise its products on the radio before any of the competitors of the time. In 1953 the company formed licensee Cosmair to distribute its products to US beauty salons. Cosmair helped them add on perfume and make-up to their inventory and eventually became L’Oreal USA in 2000.
The Research paper on Chanel Brand Strategies Analysis Report
1.0 Executive Summary As global economy is recovering, the number of wealthy Asians willing to spend on luxury goods is also increasing. In a technology world today, both young and old rely on the Internet and increasingly, smart phones for entertainment and information on the go. Chanel is an established luxury fashion and beauty company in France, foundedby the stylish Coco Chanel, famous for ...
The company decided to go public in 1963 unlike its opposition Chanel who has remained privately owned. In 1965 they acquired the upscale French cosmetics maker Lanc^ome. Lanc^ome makes up the luxury division of L’Oreal, which also include brands like Ralph Lauren and Giorgio Armani. The Luxury Products Division develops prestigious brands sold in exclusive and selective outlets: department stores, perfumeries, travel retail outlets and the group’s own boutiques. Its mission is to offer customers personalized advice and service.
The division markets useful products that integrate the latest innovations, and whose high additional value displays the quality of L’Or ” eat’s Research. Lanc^ome’s history is a somewhat different and more romantic than the beginnings of L’Oreal or Chanel. In 1935, while vacationing in the French countryside, Armand Petitjean happened upon a charming castle ruin- Le Chateau de Lanc^ome. He was inspired by the delicate, fragrant roses which grew among the weathered stones.
The rose encapsulated the feminine beauty of a woman. M. Petitjean chose the rose as the symbol of his new company, Lanc^ome. He orchestrated Lanc^ome’s first appearance with great skill. In 1935, he launched five new fragrances simultaneously, presenting them to the world at the June opening of the Universal Exhibition in Brussels. (web) As for today, Lanc^ome’s mission is to provide women around the world with the highest quality products and services that fulfill their quest and enthusiasm for beauty.
The cornerstones of the brand are its four key values: caring, innovation, expertise and the “French touch.” From its sumptuous fragrances to it high technology skincare and fashion-forward cosmetic lines, Lanc^ome is synonymous with elegance and chic French style. Lanc^ome delivers technologically advance skincare, body care, sun care, makeup and beautiful fragrances exclusively through prestige department and specialty stores. Women seeking the finest in beauty look to Lanc^ome for quality, style and results. (web) L’Or ” eat began marketing its upscale Lanc^ome line to younger women in July 2004 funded by an estimated $300 million advertising budget worldwide. The budget will include a alluring and imaginative new print campaign which is designed with women in mind through its exceptional photography camera-work, colors, clear and concise vocabulary, and products that showcase what they are and what they do. In a way the new Lancome print ads will be comparable to the work of Andy Warhol on the Chanel No.
The Term Paper on Brands Page Brand Product Mcdonald
Assess the issues about branding raised in this unit in the light of ethical or responsible design. We are all branded ourselves to a certain degree, we announce ourselves through the clothes we wear, the products we buy and the car we drive, but why? The aim of this essay is to discuss how branding effects us a consumer society, what makes us remember particular brands and what moral issues are ...
5 perfume bottle. The September issue of Vogue will feature an 8-page gatefold impact unit — the first type of unit the magazine has featured in five years — which will begin with a leader featuring Lancome’s new brand statement: ‘Experiencing beauty is like a smile… an energy, a feeling that takes us over… completely.’ (web) Approximately one third of the global media budget will be spent in the US. The campaign will officially launch in September issues of women’s fashion magazines including Allure, In Style, Vanity Fair, Vogue, W, and Elle. Other magazines that will feature the ads include Harper’s Bazaar, Essence and Latina.
Outdoor locations in New York City and Los Angeles will include Grand Central Station, malls capes, buses and taxi tops. ‘Lanc^ome is always evolving as a brand,’ states Edgar Huber, President of The Luxury Products Division, L’Oreal USA. ‘We know the importance of keeping our image fresh and as a leading luxury brand we have an obligation to continuously surprise, astonish and reinvent. This new campaign clearly conveys the current image of Lanc^ome.’ (web) In opposition to Chanel, Lanc^ome tries to innovate and refresh their image over the years.
Chanel does try and evolve with the changing times, but it still tries to keep its simple and classic style throughout.
