Everyday there will be someone are some company trying to sale an ad on television advertising plays crucial roles in a company’s marketing strategy – the strategy, which actually brings the product to the consumers and makes them, buy it again, and again. However, sometimes it may fire back at the company due to misunderstanding of the main concept by the targeted audience. Lawn mowers are something that can’t be misunderstood like most ads they are a product that is needed for a person who owns a house are trying to start a business. In this ad men are being manipulated on the great looks of riding lawn mowers.
I am a fanatic reader of the magazine mainly for sports and the field of entertainment for the simple reason that they offer in ads, but I search for some ad in those fields and found nothing so I came upon a very different commercial and a magazine ad while trying to pick one that would give my imagination freedom to thrive and would instantly persuade me into buying something that will be needed around the house. I was searching though this magazine when I came across a man sitting on his lawn mower and in front a neighborhood with some pretty green grass. What is so amazing about this ad is the first thing that caught my attention were the houses and the big city that was in the background of this ad, I thought to myself, “why would they have some houses and a big city in this picture” so I stared at the picture for a few minutes and then that’s when I seen the man sitting on his lawn mower, therefore I begin analyzing this ad and it’s purpose. I think to myself why would anyone want to make an ad about lawn mowers, this is not something you would think about everyday, but I guess when one puts it in an ad that looks like this one it would catch one’s eye. I notice that mostly everything in this ad is white such as; the man’s shirt and a lot of the houses and building that appear in the background. The size of lawn that the gentleman is on is a pretty nice sizes yard; yet we just assume that when we see grass near some houses are anywhere and the yard needs cutting we should be using walk behind lawn mower, but this ad is trying to persuade its audience that buying a riding lawn mower is the way to go.
The Essay on Market Segmentation for Lawn Mowers
Introduction In this document, we will analyse the current market of lawnmowers in Portugal. By recognising this market and its products with distinct characteristics, we will perform a customer segmentation, which will allow us to divide the market into small groups. Through the segmentation of the lawnmower market, it will be possible to achieve a greater proximity to the final customer; create ...
Why would anyone want to walk at any time while cutting the lawn, at least I know I wouldn’t want to walk, maybe because I’m lazy. Whether you are a professional or demanding homeowner lawn proudly offers anybody the benefit of years of training and experience. Looking at this ad a person would think there’s a logo somewhere on this picture but it’s not and why would the salesperson put something in a magazine and try to sale the merchandise, but I sat there and thought about it maybe if you want this riding lawn mower one will search for it. What also catches my attention is the neighborhood, how the house are all together and they are all in the city which shows that you don’t have to only live in the country to have one of these fabulous riding lawn mowers. They also look relaxing and comfortable while riding; this is how grass should go about when needing cutting. The ad shows that the equipment is not hard to handle and it’s large enough to take care of your big jobs, the ad also shows a man using a weed eater up close to the houses and everything, were the riding lawn mower couldn’t get to.
In all the riding lawn mowers are not so bad, everybody should purchase one if it was necessary to get the job done, this ad has convince me into buying one of these lawn mower.
The Business plan on SWISHER MOWER AND MACHINE COMPANY (SMC)
... three types of riding lawn mowers on the market: the front-engine lawn tractors/garden tractors, the rear-engine riding mowers, and the mid-engine riding mowers, which SMC ... rising trend in the unit sales of riding lawn mowers and lawn tractors in the 1990s for the mower and tractor industry. However, Exhibit 1 ...
