Background Humanity has three basic needs to fulfill their life, which are food, shelter and clothes. While talking about clothes, it will lead to fashion. Fashion is a form of art to make a statement regarding their identity in the economics, political and social system. This term is an important role in society to distinguish or to make a statement about who we really are. Art, fashion and clothing are related and can affect one another. By the development of social culture, the basic need has evolved in such a way, that clothing is not just worn to give physical warmth; but also to show self-image.
Fashion is not only effect the clothing but it also affects our daily life. There are two main types of approaching production and garment design, which are haute couture, or also known as high dressmaking; and the other one is pret-aporter that is known as ready-to-wear. As the development of industries, there appear to be more subsidiary categories like luxury super brands, mid-level brands and independent designers labels. 2 Independent designers labels usually work with a small team, a few masterminds, to be precise, that control design, sampling, production, promotion and sales.
After that, they will distribute their product to the retail or department store. Fashion in Indonesia is very affected with the west culture and that makes the people in Indonesia tend to buy the international brands. This west culture flooded after the Soekarno’s regime in 1960s. In that time, the fashion industry starts to grow and slowly affected by the west culture. This may lead to the brand oriented behavior. By seeing that problem, some people try to make an independent local brands and try to compete with those international brands by creating product that is great in design and quality.
The Essay on Fashion Culture
A person is being judged and labeled whether he or she belongs to the upper class, lower class or an ethnic group through his or her physical appearance. Any judgment that is made is anchored from his or her physical features such as skin color, clothes and personal adornments. The subsequent photos seek to respond on the theory of Entwistle, which states that: “How we perform our identity has ...
The price range of the products also can be competitive with the competitor. Independent local brand in Indonesia is newly introduced. In 2009, there was this event named Brightspot Market, which is a curated market that has a goal to gather the independent fashion brands designers. After getting a positive respond from the customers, Brightspot Market open the permanent place named theGoodsDept in 2010. This place offers many categories from womenswear, menswear, accessories, shoes, and many more. 3 1. 2. Scope
In the relationship in the visual design so the scope in this thesis is limited to the matter of the making of visual book design that will review about the Goods Dept and the local brands inside it from clothing to accessories. Also to make the supporting items that can help the promotion of the book. 1. 3. Aims and Benefits 1. 3. 1 Aims The aim for this research is to make book about the independent local fashion brands, which has develop and to provide information also to educate the target market about local fashion potential. 1. 3. 2 Benefits • • • • To raise awareness from current consumers
To attract more buyer to buy this brands To revive the local fashion brands’ business To increase the distribution market 4 1. 4. Structures Chapter 1: In this chapter the author will explain about the background of fashion and what is the current state for Indonesian independent fashion brands among the society. Not to forget to present about the scope and aims & benefits. – Chapter 2 This chapter will deliberate the theoretical foundation based on the expert’s sayings that supporting the author’s ideas. Generally this chapter will discuss about the principle of design.
The Business plan on Zara Fast Fashion Case
This report analyzes the case Zara: Fast Fashion and the problems associated. The report covers the detailed study of Zara’s:•Situational Analysis, which includes factors such as the environment, industry, SWOT analysis, and marketing strategies. •Marketing problems faced by Zara and narrowed it to two primary issues:-1.Growth and product differentiation in the International markets. 2.High ...
Also discuss about all around independent fashion brands matters such as the meaning, history and theories itself to the theories of publishing. Also not to forget discuss about the consumer behavior in fashion. – Chapter 3: The author will discuss mainly about the brands itself starting from the history, vision and mission. After that it will discuss about the target market of the current time. Other than that, this chapter will discuss about the existing problem and not to forget the solution for the problems. Basically this chapter contains the specification of research objects or sample, sampling method and data analysis such as
