Introduction: In this assignment I am going to describe the customer profile for each of the five target groups for product/service and explain how and why these groups are targeted. 1.Product: IPhone 5
Segmentation base: Demographic, Psychographic/ Age, Social class, Target market:
Teenagers and Adults
Customer profile: Aged mainly between 18+, aimed at both male and female, medium/ high class
How/ Why targeted
* Product: IPhone 5, mainly used for calling/texting or communicating with others, also used for pictures, music and downloading apps. * Place: T-Mobile, Carphone warehouse, Phones4u, Tesco
* Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, more people can then find out about it and it will get more popular which means that more people will be buying is. * Price: The price of IPhone 5 is from £499 – £529
2.Product: Colgate Toothpaste smiles
Segmentation base: Benefit segmentation / needs, safety, esteem Target market:
Children
Customer profile: Aged mainly between 2-6 years old, aimed at both male and female, How/ Why targeted
* Product: Colgate Toothpaste smiles is only used by children aged 4 to 6 as it is not a strong as adult’s toothpaste and it has a mild flavour.
* Place: Boots, Superdrug’s, Tesco
* Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Adults/ mothers might consider in buying it if they have young children.
The Essay on Market Segmentation for Lawn Mowers
Introduction In this document, we will analyse the current market of lawnmowers in Portugal. By recognising this market and its products with distinct characteristics, we will perform a customer segmentation, which will allow us to divide the market into small groups. Through the segmentation of the lawnmower market, it will be possible to achieve a greater proximity to the final customer; create ...
* Price: The price of Colgate Toothpaste smiles is £1.32
3.Product: Gucci by flora perfume
Segmentation base: Demographical, psychological/ age group, gender, enjoys shopping Target market: Females
Customer profile: Aged mainly between 16+, aimed at females. How/ Why targeted
* Product: Flora by Gucci perfume is only used by females as the smell is not as strong as males perfumes.
* Place: Superdrug’s, Boots, Pharmacies.
* Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, Females will be interested in buying the perfume as the brand is very popular.
* Price: The price of the perfume can be between £40 to £72
4 .Product: Ford
Segmentation base: Psychological, Demographical / lifestyle, enjoys shopping, age group, family size, Target market: young adults/ adults
Customer profile: Aged aimed at 16 and over, aimed at both males and females.
How/ Why targeted
* Product: Ford cars are used by young adults and adults 16+ as it is illegal for anyone younger that this to be driving a car. * Place: The cars can be bought from their website, Auto trader * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people that are interested in buying a new car, can then go and visit one of their stores and buy a car. * Price: There are different prices for every car it can start from £8,000 – £20,000 and over.
5.Product: Disney Princess puzzles
Segmentation base: Demographic, psychological / activities, interest, hobbies, age group, gender.
Target market: female children
Customer profile: Aged mainly between 4 – 5 Years old, aimed at females.
How/ Why targeted
* Product: Disney Princess puzzles is only used by female children aged 4 to 5.
* Place: Argos and WHSmith
* Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, parents and guardians might be interested in buying something for entertainment for their child or for a present. * Price: The price of the puzzles can be different depending on the size, but it will be around £5 to £10.
The Business plan on Marketing Plan New Product
Titles Page No 1) Executive Summary 4 2) Current Marketing Situation 5-6 3) Threats and Opportunities 6-9 4) Objectives and issues 9-13 5) Marketing Strategy 13-19 6) Action Programs 19-21 7) Budgets and Controls 21-23 8) References 24 Executive Summary on Apogee Apogee is a shoe which is completely made from old, unused soccer balls. After using a soccer ball for quite sometimes it becomes ...
Business-to-business market
Costco to Corner shops
6.Product: Coca Cola
Segmentation base: Geographical; region, area of the country, city
Target market: males and females
Customer profile: Aged mainly between 10+, aimed at males and females.
How/ Why targeted
* Product: Coca-Cola
* Place: Corner shops could buy stacks of Coca-Cola from Costco as it is cheaper to buy it from there. * Promotion: This product can be promoted through TV advertisement, posters, internet, and leaflets. By promoting this product, people are more likely to go to Costco and buy it from there as it will be more cost efficient. * Price: 1 bottle of Coca Cola is £1.99 at Corner shops, whereas if they go to Costco they will spend less as there will be 8 bottles of 1/2 litre for only £6.25
Wilkinsfoods to Tesco
7.Product: Eggs
Segmentation base: Geographical; region, area of the country, city
Target market: males and females
Customer profile: any ages, aimed at males and females.
How/ Why targeted
* Product: Eggs
* Place: Tesco
* Promotion: This product can be promoted through their website, leaflets and radio. By promoting this product, people will find out about this farm, and Tesco might consider in buying their eggs as they cheap. * Price: It depends on how many eggs the organisation wants; Small, medium, large and very large and come as standard packed into keyes trays (15 dozen outers or 30 dozen outers).
Conclusion: In this assignment I have described the customer profile for each of the five target groups for product/service of Tesco’s and Car manufacturer and have explained how and why these groups are targeted.
