Managing An Award Winning Supply Chain

In October 2008, LEGO won the prestigious European Supply Chain Excellence Award in the “Logistics and Fulfillment” category. The award recognized the supply chain changes that had been accomplished and which were seen as one of the key enablers of LEGO’s astonishing turnaround. LEGO had lost money for four out of seven years from 1998 to 2004, and with only 62 per cent of orders being delivered on time, its logistics capability had been shattered. The turnaround highlights both the organizational and operational issues that arose in reviving its distribution and logistics system and turning its supply chain operations into a distinct competitive advantage. Transforming a supply chain operation is equivalent to performing open heart surgery and the transition proved anything but smooth. This webinar will emphasize the importance of keeping communication lines open, open as well as obtaining an introduction to common outsourcing issues, issues ranging from supplier capability assessment to culture differences.