Mars Inc. Produces: Chocolates, candies, chewing gum, rice, entrees, sauces and beverages (dog and cat food) Business segment: Pet care, chocolate, Wrigley, food, drinks and symbioscience Operates in: North America, Europe, Russia, Asia Pacific, Latin America, Africa, India, Middle East and Commonwealth of independent States countries Chocolate brands: M&M’s, Snickers, Dove, galaxy, Mars, Milky way, twix, etc. Manufacturing facilities: 28 (fabrics)
Cares about CSR – web page
Nestlé (largest food and beverage company in the world) Products: beverages, milk based products, ice creams, prepared dishes and pharmaceutical products Operates in: Europe, America, Asia and Africa Chocolate segment: Aeto, Butterfinger, Cailler, Kit Kat, Orion, Smarties 94.340million dollar revenue Cares a little about CSR -> Web page
Ferrero Produces: chocolate, chocolate products, bakery products, snacks, spreads, mints and drinks. Produces following brand: Kinder chocolate, Ferrero Rocher, Raffeallo, Giotto, tic-tac, Kinder Brioss, Kinder Colazione, Kinder Delice, Kinder Bueno, Mon Cheri, Nutella and Kinder Milk Slice Operates through 38 companies
14 factories worldwide Cares about CSR – similar to TOMS Gruppen A/S (10.041 million dollars)
Most important: Ferrero and Mondeléz international Ferrero because the make specialized chocolate, they cares a lot about the environment, which makes them important competitors to TOMS, because they both can market themselves on the sustainable segment.
The Essay on Saturn A New Kind Of Car
Saturn: A New Kind of Car Saturn has brought new production and marketing concepts to its business, which helped it achieve the goals and standards set for its cars. During the 70 s GM was experiencing a market decline, this was the main factor in the decision to launch an entirely new line of cars. It would all be started from scratch, no influence from the existing organization structure. The ...
Mondeléz international because they have a huge market share. It is easier to persuade people who do not have a specific preference, compared to customer who buys “niche chocolate” and who already have an opinion about which aproduct they want to buy. (what I mean is that, it is more likely that TOMS Gruppen A/S would could convience some of Mondeléz customers to buy some of its products, compared to “niche” companies.
