In this assignment, Puan Izzati has gave assignment that should to the all students. For first question, Puan Izzati orders to find what differences between storefronts such as drugstore. com and brick and clicks operation such as walmart. com? And what the advantages and disadvantages of each. Second question was, what are four generic business strategies for achieving a profitable business and give examples. The answer for this question is differentiation strategy, cost leadership strategy, focus strategy and competitive advantages.
Last question is select an e-commerce company and identify its customer value proposition, its revenue model, the market space it operates in, who its main competitors are, any advantages believes the company possesses and what its market strategy appears to be. What are the major differences between virtual storefronts such as drugstore. com and brick-and-clicks operations such as walmart. com? What are the advantages and disadvantages of each? The major differences between virtual storefronts and brick-and-clicks operations is the present of the physical store.
The Essay on Business Strategies Strategy Advantages Position
Strategy evaluation is an attempt to look beyond the obvious facts regarding the short-term health of a business and appraise instead those more fundamental factors and trends that govern success in the chosen field of endeavor. Strategy can also be defined as a set of objectives, policies and plans that, taken together, define the scope of the enterprise and its approach to survival and success. ...
A company either sells its goods at average industry prices to earn higher profits than its competitors or it sells at below-industry prices, trying to profit by gaining the market share. M’cdonalds,Ikea, and Southwest Airlines is an example of a company with a cost leadership strategy. c) Focus Strategy * Focus strategy is just what it sounds like: concentrate on a particular customer, product line, geographical area, market niche, etc. The idea is to serve a limited group of customers better than your competitors who serve a broader range of customers. A focus strategy works well for small but aggressive businesses.
Specifically, companies that do not have the ability or resources to engage in a nationwide marketing effort will benefit from a focus strategy. Focus can be based on cost or differentiation strategy. It involves focusing the cost leadership or differentiation on a small scale. The idea is to make your company stand out within a specific market sector. d) Competitive Advantages * A competitive advantage is one gained over competitors by offering consumers better value. You increase value by lowering prices or increasing benefits and services to justify the higher price.
