Charming Joint-stock company is a distributor of products from manufacturers to retailers. The products that we distribute including Women’s Perfume and Men’s Aftershave. We intend to work on two markets are NAFTA and EU. The target customer of The Charming company are the person who find the attraction and the personality from themselves. Because our products make them discover the novelty from things familiar with them. The main market we aim to is the mid-end customer segment. Charming company built the relationship on the trust, responsibility and reputation.
Charming is a reliable partner of manufacturers and retailers and to ensure the division of profits reasonably and fairly with partners. Mission Our products assert their value not only through bringing the best products to the customers with the guaranteed quality and the reasonable price, but also give them an absolute satisfaction through the best serve. Vision: In the next three years, our products will become the first brand to think when choosing Perfume or Aftershave in NAFTA and EU. In the next five years, our products will be available in most parts of the world and are easy to find in famous crowded shopping centers.
According to our prediction, we hope to hold 20% market shares, stock price is $15 for next year. In addition, we also research and develop new product line, find more new reputed manufacturers to diversify our products . 5 years later, we will hold 25% market shares, stock price is $30. Key to success: Bring the best satisfaction to the customer is the top goal of our company. So that, we regularly focus on market research to understand what the customer need. From that, we organize research and develop our products to attain the best quality.
The Essay on Ansoff's Product Market Grid
The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at strategic development options: Each of these strategic options holds different opportunities and downsides for different organizations, so ...
