A 2 Business Studies Coursework For my coursework project this year, I have chosen to do ‘An Advertising Project’. I have chosen a product which I believe will be popular, and that exists in a large marketplace. My reason for this is so that I can gather plenty of secondary data and can analyse this as thoroughly as I can. I am going to advertise a new soft drink. The drink will be called ‘JARZO’ and it will be a new, unique fizzy chocolate flavour.
I have chosen the name ‘JARZO’ because I think it is catchy, and it sticks in people’s memories. This will help when I come to do my advertising campaign. The advertising I will do will be persuasive and not informative. It will be very colourful, with pictures and a catchy slogan. I have chosen this type of advertising because I believe it will attract attention, and that is what you need for a new product. I understand that a lot of primary and secondary research is involved in this project, including research of customers, competitors, market size etc.
and I am confident that I will be able to collect some quality information. I am planning on writing to companies such as ‘coca cola’ to find any additional information which I may need. I am hoping they will be able to help with my secondary research, and answer any queries which I may have. I will also gather information from places such as libraries and the internet. When I have finished my advertising campaign, and all of my research into the different areas of the market, I will analyse the material, and draw a conclusion as to whether it is worth proceeding with the idea.
The Essay on Research Process and Secondary Data
Data previously collected and assembled for some project other than the one at hand {text:list-item} {text:list-item} Can almost always be gathered more quickly and inexpensively than primary data But may be outdated or may not exactly meet the researchers needs Secondary data, or historical data, are data previously collected and assembled for some project other than the one at hand. Secondary ...
