Marketing In The Digital Age ANSWERS Be sure to answer all parts of each question. Be sure to use complete sentences whenever appropriate. Good Luck! 1. What were the four major forces that shaped the digital age? Digitalized and Connectivity Internet Explosion New type of Intermediaries Customization and Customer ization 2. What are the four major e-commerce domains? Business to Consumer Business to Business Consumer to Consumer Consumer to Business 3. Define internet, intranet and extranet Internet: A vast public web of computer networks, which connect users off all types Around the world to each other and to an amazingly large information repository.
Intranet: A network that connects people within a company to each other and to the Company network. Extranet: A network that connects a company with it’s suppliers and distributors. 4. Discuss the benefits of integrating online selling with in-store selling (use examples).
For example the store Game Stop and Game Stop dot com.
They have an advantage on both territories and they broaden the customer base, by being available and online. You can afford to discount more sometimes online, to keep the customer shopping, and the company can make the customer service base open both online and in person, no matter how you bought the product. Also if you there was a problem with the product, you can physically take it back to the store and they can return or exchange. So the benefits are great, because the company has both markets at it’s advantage.
The Essay on Citigroup Company Global Business
Citigroup Company Global Business. I should like to start by saying that Citigroup Inc., was incorporated in 1988, and currently is a diversified global financial services holding company whose businesses provide a broad range of financial services to consumer and corporate customers with some 200 million customer accounts in over 100 countries and territories around the globe. The Citigroup ...
5. E-commerce and the Internet bring many benefits to both buyers and sellers alike. Briefly discuss the benefits to both buyers and sellers. For buyers they might get the opportunity to by a mass quantity at a low price and it can keep a company’s overhead down. For a buyer, to me the main element is convenience, because you do not have to go to the actual store, you tend to get online discounts that is not available in store, and you have a better chance in obtaining your product, because you can possibly be obtaining it directly from the company. 6.
Discuss the differences between click-only companies and click-and-mortar e-marketers. Click-only companies are online only, but a click- and-mortar has both Brick and Mortar and has added an e-commerce to the company. 7. Define viral marketing. What is the link between viral marketing and word-of-mouth communication? Discuss the benefits of viral marketing. Viral Marketing is the internets version of word of mouth.
Vial marketing involves creating an email or another marketing plan that is so infectious that it makes a person want to forward it. When you go to a store or like a certain thing about a company o product, you tell your friends, family, and co-workers about the good deal you got. You basically are a walking promotion for the company you were pleased with. Now when you receive e-mails of discounts and coupons, because you got the deal, you share it with people by forwarding the e-mail you received.
So it is like word of mouth, just electronically. The benefit of viral marketing may fall into the penetration of their product. If they keep sending e-mails or ads, it sticks in their minds, and or they will keep forwarding it, and the person they forward it to will forward it, and it will keep going in a continuous cycle.
