Marketing management assignment Development of website for companies has become an effective means of promoting products, as well as delivering the necessary information to the consumer. It will be interesting to look at the three websites, belonging to IBM, Cisco systems and Ben and Jerrys from the marketing viewpoint. Statement and mission IBM states, that the company strives to lead to invention, manufacture and development of the advanced information technologies; the stem of the IBM activity appears into turning the newest developments into the value for the customer, through the professional solutions and consulting worldwide. Cisco, in its turn, makes its slogan based on the powerful connections, without which not a single business will survive. Cisco hardware, software and service offerings create solutions which make networks possible. What is interesting, that both sites dont have mission statement described separately, as Ben & Jerrys does.
This website not only has the page for mission statement, but these missions are divided into product mission, economic mission and social mission. But the central one is leading with progressive values across our business. History and changes IBM has a 100 years history, which constantly changes on the basis of the corporate culture transformations, the use of transformational strategies and compelling offerings. Cisco site does not pay too much attention to the history of the company, and it does not mention it separately. Some information on the company history can be found in the page with general corporate information. Ben & Jerrys writes about its start in 1978, with its fast growth based on the use of the fresh products and fresh ideas.
The Essay on Internet Business Companies Information
IMPACT OF THE INTERNET ON INTERNATIONAL BUSINESS The Internet is the most significant development in Information Technology since the invention of the personal computer. In business today, the Internet is changing the fundamentals of how we conduct international business. In the few short years of its existence, the Internet has shown that, despite security concerns and slow access speeds it can ...
Strengths For the aims of attracting additional investments, the IBM company makes special accent on the global delivery, making it the concept which should be well understood and creating special conferences devoted to the issue. TV transformation, as the notion well-known to each and everyone, has also been made one of the strengths, to the development of which IBM tries to pay special attention. Cisco, on the contrary, seems to express its principal strengths in its slogan, without distinguishing them separately. Being relatively new, with its start in 1984, it has become one of the most successful players on the communications market, but it should be born in mind that delivering strengths will make investment more effective. Ben and Jerrys makes an accent on the environmental protection, as with the question of environment being very frequently discussed, it may attract additional investments. Organizational objectives Organizational objectives of any company reecho each other with the mission statements and slogans of the company. The aim of IBM is to make technological boom, the aim of Cisco is to promote new connection means through various business solutions. As for Ben and Jerrys, this company has an objective to unite product mission, social and economic mission into a single one for making it work equally and in compromise with the community by which it is surrounded. Product line and business units While Cisco and IBM make an overview of all products they offer, Ben and Jerrys, being much smaller in size, also creates the line of the top 10 best flavors, while Cisco and IBM dont make any special accent on any of their solutions. Cisco offers various IOS software, interoperability systems, optical networking; IBM is successful in UNIX servers, Linux servers, AMD processor-based servers.
The Essay on Ben Jerry Issues 61623 Competitors Product
Ben & Jerry Issues Who will take over when Ben and Jerry die How can Ben and Jerry? s compete with low fat ice cream How can Ben and Jerry? s compete with retail stores (Carvel, Baskin Robins) How can Ben and Jerry? s grow to increase capital Should Ben and Jerry? s be concerned with health conscious consumers How important is the ...
Ben and Jerrys appears not to belong to this area of business, working in the field of food production (ice-cream)..
