Our Product line will generally fall to Fruit Jams or Spread. b. Geographic area? Which areas? Passi City and nearby Municipalities like Calinog, Dumarao, Duenas, San Enrique. Since our product is not yet that famous, we will first target nearby towns and municipalities surrounding Passi City. c. Sales? Because our product is new to the market and we are still trying to market it, we are at least expecting 50 bottles a day which we will target sales of 1,500 Bottles per month. This is a rough estimate based on our assumptions and study. d. Industry? Our target industries are Food and Manufacturing Industry
B. Business Competition 1. Who are our business competitors? Our main competitors are Branded Fruit Jams which they include Pineapple Jam. Yet their product is not that competitive among our target market. Examples are: SO PINEAPPLE FRUIT JAM FRUIT GARDER JAM TAJ AGRO PRODUCTS (Pineapple Jam) This Pineapple Jams are made by famous and huge companies which have already placed their product in the market competitively. Yet this product focuses its target market among the Class A people. They have existed in the market long enough that they have already made their names in producing best Pineapple Jams.
With their high quality standard and excellent taste, it is also partnered with a high price. With this, only people classified in Higher and Middle Class can avail the Pineapple Jam. 2. How competitive is the market? Our competitors don’t just focus in making Pineapple jams, but also other fruit jams which can make them a huge competitor. Yet we don’t consider our competitors as high competitors in the market because of the reason that we are serving different markets. Our competitors focus in making expensive Jams which only Higher and Middle class can afford.
The Research paper on Consider The Sales Process In Each Market (low-end Residential, High-end Residential And Industrial)
Question 1: Consider the sales process in each market (low-end residential, high-end residential and industrial). How effective are Jindi’s sales and sales management practices in the first two markets? What should they do to be effective in the industrial market? There are two main ways of sales process regarding this kind of product: 1. The Direct Walk-in 2. The Targeted Promotions The first one ...
While our jams offers a homemade taste in a lower price which all classes of people can purchase, even the lower class. 3. List below your strengths and weaknesses compared to your business competition. Strengths Weaknesses 1. Cheaper 1. Shorter Expiration date 2. Homemade Taste 2. Not yet well know 3. Excellent Quality3. Local Recipes 4. Much Healthier due to no preservatives. 4. Not approved by BFAD C. Market Environment 1. The following are some important economic factors that will affect our product. One of the great factors that will highly affect our product is the transportation cost.
Due to the rapid increase of fuel, transportation cost also rapidly increases. We have to travel our Pineapple fruits from outside Barangays of Passi City. As Fuel increase so as other ingredients we need in making our Jam. One of those is Sugar. 2. The following are some important legal factors that will affect our market. -Taxes and permit are additional expenses that we expect would affect our market. – Approval by the BFAD. 3. The following are other environmental factors that will affect our market, but over which we have no control: The greatest all factors that we are expected to have are fortuitous events.
Storms will greatly affect the production of Pineapple which is our main ingredients in making Pineapple Jams. Pineapples are grown every year in highland which is far from flood, yet to much water brought by storm or rain, it will affect the growth of the fruits or worst will damage the fruits. II. PRODUCT OR SERVICE ANALYSIS A. Description 1. Describe here what the product is and what it does: Our product is a Pineapple jam. Jams are usually used as desert or spread for cakes and bread. It is mainly made out of Pineapple mixed with sugar, lemon juice and food colouring.
The Business plan on Marketing Plan New Product
Titles Page No 1) Executive Summary 4 2) Current Marketing Situation 5-6 3) Threats and Opportunities 6-9 4) Objectives and issues 9-13 5) Marketing Strategy 13-19 6) Action Programs 19-21 7) Budgets and Controls 21-23 8) References 24 Executive Summary on Apogee Apogee is a shoe which is completely made from old, unused soccer balls. After using a soccer ball for quite sometimes it becomes ...
We don’t put preservative because mainly we use the sweetness of sugar as the preservative. Our product is kept in a small jar and sealed tight to prevent from spoiling and can last longer. The jam itself is so soft due to the right way of cooking fruits. Most Jams are plainly fruit jams losing the enzymes found in the fruit due to longer cooking. Yet we have discovered a proper way of cooking the product which won’t loss all its taste and vitamins. Most people use our Pineapple jam as bread spread. It can be eaten in every part of the meal. It can also use as toping to cakes, ice cream or shakes.
It is best when it is kept in a refrigerator for a cooler taste of the jam. B. Comparison 1. What advantages does our product/service have over those of the competition (consider such things as unique features, patents, expertise, special training, etc. )? Though our product is not unique from the rest in the sense that it is a Pineapple jam, yet you will taste our product different from other commercialized pineapple jams. We might not use imported Pineapple yet Passi City’s Pineapple is also known amongst the best Pineapple in Panay Island. We strictly choose perfectly ripe and fresh pineapples from the farm to process.
But the biggest advantage we have among the other products is the homemade taste of our pineapple jam. The homemade taste is preserved because we don’t use preservatives which will greatly affect the taste of Jam as it is kept longer. We also maintain the possibility of avoiding unsold products for a month. We do maintain of selling fresh Pineapple jams every week. 2. What disadvantages does it have? One of our greatest disadvantages is the lifespan of our product or the expiration date. Because we avoided using preservatives to maintain the homemade taste, we also sacrifice the life span of our product.
This would cost us a lot of expired products. Yet we maintain average products sold per day to avoid such circumstances. C. Some Considerations 1. Where will you get your materials and supplies? The Major ingredients which are Pineapples are handpicked fresh from Pineapple farms outside Barangays of Passi City. These are coming from Brgy. Sto. Tomas, Brgy. Mulapula, Brgy. Nueva Union, Brgy. Bitaogan and etc. Other incredients such as Lemon (Kalamansi) are also harvested from same Barangays. Sugar and food colouring are bought from the local market. 2. List other considerations:
The Term Paper on Homemade Glue
1.1. BACKGROUND OF THE STORY Paste is the chief topic in this article. Paste is widely used worldwide. From schools to offices, from homes to buildings, paste is always present to help individuals in their daily lives. This material can be used in simple works or as an emergency utensil; from torn books to stripped parts of paper works; this tool is very significant in our lives. Paste is a thick, ...
One of the considerations we have is the quality of pineapples and lemon produced. If they are not fresh and too much ripe, this could greatly affect the quality and taste of the Jam. III. MARKETING STRATEGIES – MARKET MIX A. Image 1. First, what kind of image do we want to have (such as cheap but good, or exclusiveness, or customer-oriented, or highest quality, or convenience, or speed, or … )? Since we are competing with larger Production Company, we have to start with the image that we provide a homemade taste at a cheaper cost. It is affordable and taste better. B. Features The features we would like to emphasize in our products are: 1.
We used handpicked and fresh Pineapple Fruits. 2. All products are freshly made. 3. Homemade Taste. 4. Everyone can afford. 5. It is bottle sealed and can last for a month. (See Appendix 1) C. Pricing 1. We will be using the following pricing strategy: Mark-up on cost In our pricing, we will be using the Mark up Cost which we will use 20% as our mark-up basis. We have estimated our cost in every bottle of Pineapple jam we produce then add 20% as our mark up. The estimated cost per 100 grams bottle of Pineapple jam Item| Cost| Pineapple (4 Cups of dices Pineapples)| 15. 00| Brown Sugar (4 Cups)| 30. 00| Lemon Juice (Kalamansi) (1 Tsp. | . 50| Food Colouring (1/2 Tsp. Yellow Color)| 1. 00| Glass Bottle with Cap (1 Piece)| 6. 00| Label and Plastic Seal(1 Piece)| 1. 00| Firewood | 3. 00| Labor (Per Bottle)| 5. 00| Total | 61. 50| Total Cost per 100 grams bottle of Pineapple Jam is Php 61. 50 x 20% = Php. 12. 30 The Total suggested retail price of Loling’s Pineapple Jam 100 Grams is Php. 73. 80 With this price, we believe that we can compete among the huge Fruit Jam production company. With our suggested retail price of 73. 80 and its quantity of 100 grams, It is considered as a best buy compared to expensive jams that would cost raging from 150. 0 to 250. 00 per bottle. 2. Are our prices in line with our image? YES 3. Do our prices cover costs and leave a margin of profit? YES D. Advertising/Promotion 1. These are the things we wish to say about the product: We want the public to know that our product won’t just provide them a tasty homemade Pineapple Jam but also develop the Pineapple production in our City. The more products sold, the more pineapples are harvested and the more farmers can also earn income. We don’t just earn, we also help people provide livelihood and a health pineapple jam to the consumer. 2.
The Essay on Products Services Advertising Product Consumer
Advertising, as deceptive as it may be, still plays a big role in our society. Advertising is supposed to give you information on products / services for the consumer's benefit. When looked at from all points of view (as a consumer) advertising is really a big scam. A scam that tries to elude, deceive, and persuade the consumer into thinking something is what it is not. Yes, it is true that there ...
We will use the following advertising/promotion sources: Since our product is being sold in Passi City and its nearby municipalities, we won’t be spending much in promotions or advertising. In Passi City and it nearby Municipalities, the best way to promote a product like this is through Direct Contact, Tarpaulin and Radio. In this way, we can lessen our advertising cost and maximize the possibility of promoting it by using the most effective advertising method. Since we are also targeting 25% from school like parents and teachers, the best way to sell them this product is through Direct Contact.
One of our goals is greatly promote our product. Yet we would like to start by simply scattering the message among common target market. In this method, we can minimize our cost. Yet we would like also to consider its disadvantages like time consuming and requires man power. MARKETING PLAN LOLING’S HOMEMADE PINEAPPLE JAM (March 16, 2013) PRESENTED TO: DR. GEORGE O. CORTEL Professor In partial fulfilment of the requirements in MBA 406 – MARKETING MANAGEMENT PRESENTED BY: JIREH JAY L. VILLARUEL MBA- I APPENDIX 1
