Marketing Secret #1: To be successful, it doesn’t matter how good of a musician you are, all that matters is how well you market yourself! Don’t get me wrong, being good is important to get repeat bookings and referrals. But when you are getting a customer for the first time, all that matters is how well you can market yourself. If you can’t market yourself, being a great musician isn’t worth a damn! Marketing Secret #2: Your marketing and advertising must be completely accountable and measurable. Let me simplify, if you run an ad for $100, you should know (down to the penny) the exact profit or loss of your ad.
This way, you ” ll know which ads are successful, and which should be dumped like a bad date. If your marketing isn’t measurable, you ” ll waste far more money than you ” ll ever make. Take a moment and look at the ads you see in newspapers, magazines, television, etc… How many of them can be accurately measured? That’s right – none! Marketing Secret #3: Develop a strong lead generation campaign. Lead generation is the most important part of your music business.
You see, if you don’t have a constant and consistent stream of highly qualified prospects coming to you… You won’t be successful. This is one of the most important things that you MUST do to be successful. By using tiny display ads and lead generation letters, you can create a consistent stream of white-hot, qualified prospects. Marketing Secret #4: Create a multi-step direct marketing campaign. You can’t send out a crumby brochure one time and expect a gigantic stampede of response.
The Research paper on Marketing Intelligence: Using Market Research To Develop A Product Range
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That’s not how it works! The easiest and most efficient way to convert prospects to customers is by sending a sequence of perfectly timed and well written letters. This requires almost no work at all, and produces enormous results. Marketing Secret #5: Create multiple streams of income. There are a ton of professional musicians making a ton of money because of this secret. For you to be outrageously successful as a professional musician, you must have other ways to make money in addition to performing. This doesn’t mean that you have a daytime job or you wait tables on the side! It means that you have something to sell to your customers and / or other musicians.
All the top pros have multiple streams of income. Most of them sell CD’s, t-shirts, posters, etc. Marketing Secret #6: Put your past customers to work ‘selling your services’ for you! You must create a comprehensive referral program. This is friggen’ awesome. Once a customer is satisfied with your work, send them out to tell others about you. A referred customer is one of the easiest prospects to sell.
And best of all, you didn’t need to spend money on advertising or marketing to get them in the first place. It couldn’t be any easier!
