This essay describes how material things on a street I know help to create both winners and losers. The street chosen is Chatsworth Road, a busy street leading into the town centre eastbound and to the Peak District westbound. A winner can quite simply be described as a person or thing that wins things (The Oxford Popular Dictionary, 1990, p939).
In the context of this essay, a winner could be described as a person or group that benefits from material aspects of the street being examined. A definition given by the Oxford Popular Dictionary for a loser is a person or thing that is “deprived of” [something] (The Oxford Paperback Dictionary 1990, p482).
This essay will attempt to explain why people or groups are “deprived of” or suffer a detriment due to the material things that make up Chatsworth Road.
Claire – this is an excellent introduction, well done.
In recent years, Chatsworth Road has changed significantly. New stylish apartments have replaced an old snooker club, fashionable coffee houses and bistros have opened up and down the street and CCTV cameras follow evening drinkers safely home from the numerous bars. The new developments create winners of the younger, working generation who have benefited from a street being tailored more in line with their wants and needs, both day and night. The perception of safety on Chatsworth Road shouldn’t be assumed. However, the introduction of CCTV cameras and adequate, maintained street lighting all help to keep the socialisers safer when out and in reality, crime figures show crime has decreased in and around the area over the last 3 years (police.uk).
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The perception of City Road described by a young girl playing pool, was that it was an unsafe or a rough street to be on at night. A local policeman then told the audience that this perception was the opposite of the actual situation, similar to the situation on Chatsworth Road (Making social lives on City Road, 2009, Scene 8).
The apartments have brought new money to the area. The new neighbours are encouraged to live, shop and socialise on the one road. Therefore, the coffee houses and bars can benefit from an increase in local custom, making some of them winners too. It can be concluded that the new material developments on this street has generated groups of winners.
Claire – this is excellent, well done
Chatsworth road is filled with small businesses. On road parking is limited. With only 3 small car parks (with a total of around 30 car parking spaces) along a 1.5 miles stretch of road, there are two potential loser groups generated from the layout of Chatsworth Road. The first is the small business owner. Lack of parking space affects this group. With customers finding it difficult to park, shopping at the alternative supermarket and retail parks at either end of the end of Chatsworth Road could be a more welcoming option. Potential business is lost and the survival of these small businesses is made less likely due to customers not wanting to struggle for a parking space and not wanting to or be able to walk far from a parking space to a particular shop.
This concern is shared by the owner of the Taste Buds Café on City Road who verifies that parking is important for small businesses to subsist (Making social lives on City Road, 2009, scene 5).
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This leads us to our second group who lose out due to the material layout of the road. It is clear from the statements made above that the customer is also a loser created. In addition to the lack of parking facilities, many of the shops do not have loading bays or delivery drives. Delivery vans and lorries often take up the already limited car parking spaces, creating an even more difficult situation for the potential customers. Elderly and disabled customers in particular are likely to miss out on the experience of shopping in these independent stores and contributing to their survival.
Claire – as above, this paragraph is excellent, well done. In summary there are winners and losers made by the material things on Chatsworth Road. The winners keep the street thriving and busy. They create a knock on effect with their spending in the area, creating new winners out of the bars, and café owners. The losers are the groups that are forced away from the road. The knock on effect here is that this group are more likely to shop in the retail parks and supermarkets that offer more adequate parking facilities, reducing the likelihood of survival for the small business and therefore making losers out of them too.
Bibliography
Hawkins JM, 1993, The Paperback Dictionary, Oxford UK, Oxford University
Press Making social lives on city road, 2009, Making Social Lives, The Open University www.Police.uk
