The media can often have a large impact on public opinion. The general community can be swayed based purely upon how the news carries a story. This places a massive responsibility on the media. They must decide what is appropriate and how to address certain topics. In the cartoon the author was describing the impact the media can have on presidential races. People, in general, like to know the gossip about candidates.
They like hearing the dirt, it brings the nominees down to the level of the common man. Since this is what the press knows the people want to hear this is what they publish. The more inside details the news gives the more people will want to buy their product. This cartoonist was showing the extremes that the media will go to in order to sell their product. The producers of all types of media are not stupid though, if a story has gone on to long or no longer interests the American public they will listen to public opinion and change subjects immediately. In the case of presidential campaigns media producers know that it affects all Americans so they can drag out different topics.
Voters demand to know as much about candidates as they possibly can so that when they are in the booth they can make the best possible decision. The news has they used polls and realized that people don’t vote because of issues alone. They also vote (or don’t vote) for a candidate because of his personal appearance, attitude, or even actions in the public eye. Since these are all reasons for choosing certain contenders the media can publish stories that have so little relevance to the actual campaign and still sell their merchandise. The author of these cartoons was suggesting that perhaps the media might take things to far at times. Their are certain characteristics that apply to all forms of media that explain their reasons for writing and exploring the issues that they do.
The Term Paper on The Impact Of New Media On Public Relation
New media is becoming the preferred term for a range of media practices that employ digital technologies and the computer in some way or another (Dewdney & Ride, 2006). It is used as a term in educational settings as the title of university departments and courses and also as a title of certain artistic practices, making new media both an academic and intellectual subject, and a practice ( ...
The media has been assigned certain roles by society. One of those roles is that of the gatekeeper. This gatekeeper role means that the media decides what issues make news, and for how long they make news. Also, media is supposed to be a sort of scorekeeper. They decide who is winning and losing in political contests. This is very important because it can sway public opinion greatly.
Often society will back the underdog who perhaps had a tougher time getting to where he is. If the media portrays one candidate as such a fighter the public will often back that person. Lastly the news has been given the role of watchdog by both the people and by government. The media has decided that the people have a right to know what is going on in and around their country. The government has no right to prior restraint. If the media decides that the people have a right to know about a certain issue they can publish whatever they want without prior scrutiny from the government or anyone else.
The only restriction that the media has to deal with is liability for defamation. Despite that it is very hard to stick, media can be held libel. The media has total control over what the people of the United States know and for the most part, don’t know. In conclusion media is very powerful but must be careful not to overstep their boundaries or face the consequences of both the public and the courts..
