1. Employees
The Mercedes includes a variety of activities, and keys among them in deciding what staffing is needed and whether to use independent contractors or hire employees to fill these needs, recruiting and training the best employees, ensuring they are high performers, dealing with performance issues, and ensuring their personnel and management practices conform to various regulations. The HR department is one of the most important parts of Mercedes, because brand of Mercedes it is model of high class of technological progress, quality and safety. 2. Suppliers
This explains how important a supplier to a company is… If let’s say there are only a few suppliers in the market, the material will become rare and the bargaining power for the suppliers will be higher. Alliances the proliferation of suppliers coupled with the super network established ensures the flow and exchange of information between Mercedes Benz and its strategic suppliers worldwide. Growth Mercedes Benz is not relenting in its effort at the proliferation of its suppliers because it ensures a constant and cheap supply of parts. 3. Technology
Current model range Mercedes-Benz has a full range of passenger, light commercial and heavy commercial equipment. Production is on a global basis. The Smart marque of city cars has also been part of the Mercedes-Benz Group since 1994.There are so many type and design with a latest of module techonology,all is design for Business professional form the higher income group that can afford to buy higher technology car . 4. Environmental
The Essay on Factory In Tuscaloosa Mercedes Plant Benz
Dear MBA-students. Thank you for the giving me the opportunity to tell you about the Mercedes-factory in Tuscaloosa - I am very honoured to be here at Harvard University. Mercedes-Benz placed a Mercedes-factory in Tuscaloosa, because they thought, that it would be a great opportunity to come out of Germany, and try out new markets. At this new plant, there will be made sportier, cheaper models, so ...
In the United States, due to an inability to meet federal corporate average fuel economy regulations, Mercedes-Benz was fined a record US$30.66 million in 2009. Certain Mercedes-Benz cars including the S550, C63 AMG, and SLK55 AMG sold in the United States also face an additional gas guzzler tax. In 2008, Mercedes had the worst CO2 average of all major European manufacturers, ranking 14th out of 14 manufacturers. Mercedes was also the worst manufacturer in 2007 and 2006 in terms of average CO2 levels, with 181 g and 188 g of CO2 emitted per km, respectively.in 2010 the new B-Class is greener than ever. Fuel consumption and CO2 emissions have been significantly lowered and made further reductions with new blue EFFICIENCY models. Available on manual B 160 and B 180 models, Blue EFFICIENCY versions offer an 11% cut in fuel consumption and a CO2 reduction of 11 g/km. This is thanks to an array of energy saving measures, including an ECO start / stop function for saving fuel in traffic. Production methods for the B-Class have also improved. For example, they increased usage of recyclable and recoverable materials and consume 20% less paint, all of it water-based. The production plant at Rastatt is further evidence of their ongoing commitment to the environment. Designed to be green, the building’s innovative energy-saving features include a vast photovoltaic roof to harness solar power. 5. Costumers
The more products that the company has will bring a more choices to the buyers which will make their position become stronger. Buyers or customers are the main key for company, because they bring sales and profit. The intensity of competition in an industry is neither a matter of coincidence nor bad luck. Rather, competition in an industry is ill rooted in its underlying economic structure and goes well beyond the behavior of current competitors. 6. Competitors
The Essay on Daimler Mercedes Benz
... of the world’s most successful automotive companies. With its divisions Mercedes-Benz Cars, Daimler Trucks, Mercedes-Benz Vans, Daimler Buses and Daimler Financial ... one of the biggest producers of premium cars and the world’s biggest manufacturer of commercial vehicles with a global reach. ... locally emission-free electric vehicles powered by batteries and fuel cells. This is just one example of how ...
Mercedes-Benz is not the only one making and selling luxury cars. This force is the most common in business world. It could give disadvantages to the company because they share the same amount of customers. Mercedes-Benz will have many competitor like BMW, PORCHE, VOLKSWAGEN, JAGUAR, FERRARI, VOLVO, LEXUS many more. Each brand has their own specialty advantage that makes their product look unique, so Mercedes -Benz company have to make sure that they are strong enough to enter the market by keep innovate their cars, come out with a new exclusive models and keep the low price and maintain the quality of product, and promote the car in other different way. During the time of the merger with Chrysler, Mercedes took a hit on market share and quality perception. Still, the strength of the brand itself helped to capitalize gains back in the years 2006 and 2007.
Bibliography
http://www.businessteacher.org.uk/essays/marketing/introduction-of-mercedes-benz.php
