The experience curve refers to the a. learning by doing technique. b. company’s overall experience in a particular industry. c. systematic lowering of the cost structure and unit cost reductions. d. diseconomies of scale caused by inexperienced workers. e. increases in unit costs experienced over time. 4. Most embryonic industries arise from a. a technological breakthrough. b. serendipity. c. patents. d. government research. e. university research and development programs. 5. In general, different markets a. develop at similar rates. b. evelop at different rates. c. develop at lower than anticipated rates. d. develop at higher than anticipated rates. e. none of these choices. 6. Which of the following factors tends to accelerate customer demand for a product? a. The product’s relative advantage b. The product’s compatibility c. The simplicity of the product’s use d. The degree to which a product can be experimented with e. All of these choices ____ ____ ____ ____ ____ 2 Name: ________________________ ____ 7.
The razor-and-blade strategy was pioneered by a. Procter & Gamble. . Sony. c. Toyota. d. Ford. e. Gillette. 8. A localization strategy is based on which of the following ideas? a. There is a convergence in the tastes of consumers in different nations of the world. b. There are substantial economies of scale to be realized from centralizing global production. c. Consumer tastes and preferences differ among national markets. d. There are cost advantages associated with manufacturing a standard product for global consumption. e. Competitive strategy should be centralized at the world head office. . Disadvantages of a global strategy include a. lack of local responsiveness. b. inability to engage in global strategic coordination. c. failure to exploit experience curve effects. d. lack of control over quality. e. inability to realize location economies. ID: A ____ ____ ____ 10. A company pursuing a strategy of vertical integration may expand its operations a. backward into an industry that produces inputs for the company’s products. b. forward into an industry that uses, distributes, or sells the company’s products. c. aterally into an industry that competes with the company’s products. d. A and B. e. A and C. 2 ID: A BUS 478 Midterm Sample Questions Answer Section MULTIPLE CHOICE 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. ANS: ANS: ANS: ANS: ANS: ANS: ANS: ANS: ANS: ANS: E B C A B E E C A D PTS: PTS: PTS: PTS: PTS: PTS: PTS: PTS: PTS: PTS: 1 1 1 1 1 1 1 1 1 1 REF: REF: REF: REF: REF: REF: REF: REF: REF: REF: p. 60 p. 60 p. 113 p. 183 p. 188 p. 189-190 p. 222 p. 263 p. 266 p. 295 OBJ: OBJ: OBJ: OBJ: OBJ: OBJ: OBJ: OBJ: OBJ: OBJ: 2. 3 2. 3 4. 1 6. 3 6. 3 6. 3 7. 2 8. 3 8. 4 9. 3 | 9. 4 | 9. 5 1
The Business plan on Ford Motor Company 2
Ford motor company manufactures or distributes automobiles across six continents. The company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. Under the leadership of CEO Alan Mulally, Ford Motor Company transformed their manufacturing operations to enable a complete turnaround of fortunes between 2008 and 2010. In 2010 ...
