Monique Maddy, Learning to Love Africa Monique Maddy in her book offers a great deal of personal experience, both from her own personal life and business which quite effectively demonstrate the things she was making and the goals she wanted to achieve. Her book provides the readers with more understanding of intercultural business which will certainly improve current situation concerning the problem of poverty. Monique Maddy is an extremely good writer with considerate knowledge of the subject she is writing about. In her book Maddy puts complex matters in a simple form, so that the book can be read as an instructive manual on business. The book is far more interesting than anyone was expecting, partly thanks to Monique Maddys explanation of all the background factors at intercultural business based on her personal life experiences as well as her perfect use of real situations and examples she had encountered. Intercultural business relationships have emerged from globalization and westernization and have gone through several steps to reach its current point. Evolution of intercultural business relationships have caused significant changes in economy, and with those changes many alterations were created as to how business is conducted in todays world economic market.
Looking at some economic and social changes that intercultural business has triggered it can be said that intercultural business has an overall benefit to society. Intercultural business can help to extirpate the problem of poverty in Africa. If business learns to adapt to changes quickly and productively, soon enough the worlds economy will improve in terms of costs and production amounts as well as population will have more opportunities to earn. Monique Maddy wrote her book basing both on her own experience in personal life and on her experience in intercultural business. Monique was born in a small African village Yekepa owned by a Swedish multinational corporation LAMCO the Swedish-American syndicate. When Maddy was six years old, her father sent her to get education in the English public school.
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Monique also dwells on the remarkable business skills of her father and guesses that her parents emotional strength to set the goals and to gradually and persistently achieve them. She was firmly convinced that intercultural business is the key to success and created the Adesemi, the company that aimed to cover not only the African market but also the rest of the developing world with constantly increasing demand for wireless communications services. Although the company wasnt successful, Monique Maddy shares her personal experience regarding intercultural business and challenges of a diverse workforce. No doubt, the modern market is global. The companies try to conquer world market and work in different countries of our world. They propose their production and their services.
A lot of companies, working at world markets, face international competition, conclude contracts with international partners and suppliers and have international staff. The companies should examine world as a potential sales market in order to successfully compete with markets from the other countries. Maddy considers there are a lot of factors that companies should take into account to reach successful intercultural business relationships. The company obviously should examine possibilities of growth, to work out proper marketing strategy and to examine current political and economic situation. So, as far as we can see, the companies cannot work only in their local markets. Many industrial branches are global and the companies, which work in the intercultural business market (in the global scale), are able to decrease their expenses and to increase their popularity. At the same time global marketing is directly related to great risks because of unstable situation with currency, instability of government, trade barriers, protectionists measures and other factors.
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Table of Contents Purpose Statement 1 Executive Summary 2 Business Information 3 Personal Financial Statement 3 Business Description 3 Business History 4 Personnel and Organization 5 Marketing Information 6 Market Analysis 6 Market Research 6 Competitors 7 Market Segments 8 Target Market 8 Marketing Mix Strategy 9 Products/Services 9 Promotions 9 Distribution 9 Pricing 10 Suppliers 10 Marketing ...
A lot of companies should take into account the systematic approach to taking decisions regarding the international marketing with potential profit and risks. All these theories Monique Maddy have learnt at John Hopkins and Georgetown. Being firmly convinced that entrepreneurship is very important for economic progress, she entered Harvard Business School to make her theories come true. It was General Colin Powell who told to take from Harvard not just knowledge, but wisdom; not just intelligence, but also humanity; not just a drive for self-fulfillment, but as well a sense of service and a taste for hard work (Maddy 2004 Ch. 1) African Communications Group, Adesemi, specializing on the telecommunications industry and, namely, state-of-the art telecommunications services for Tanzanian people and further for other emerging-market countries, was Maddys attempt to put her business theories of intercultural business relationships into practice. Maddys personal experience concerning Adesemi, show hard lessons about starting entrepreneurship in emerging-market countries. This company consisted of top-professionals from countries all over the world such as Great Britain, the united States, Norway, Czech Republic, Tanzania, New Zealand, to mention a few. Such intercultural diversity of Adesemi brought good and bad to the company, being both a strong successful creative workforce and a huge headache. The workers had different attitude to work as well as different mind-sets. They did show a great deal of talent and initiative, but at the same time intercultural diversity was too obvious obstacle on the way to successful development of intercultural business.
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MTN: Investing in Africa Around the 1980's mobile telephones started showing up for commercial use. They were analog style, cumbersome and expensive to purchase. In the 1990's digital technology was born and mobile phones became readily available to everyone and less expensive than the previous ten years. By 1998 over 30% of the world population within the areas of Europe, Asia, and North America ...
According to Maddy, to create successful intercultural business relationships in Africa, it will certainly help to understand the African continent and solve the major part of problems related to poverty. If given a chance, intercultural business in Africa will demand the great part of patience, but will obviously reward the entrepreneurs with success and economic stability.
Bibliography:
Maddy, Monique. (2004).
Learning to Love Africa: My Journey from Africa to Harvard Business School and Back. HarperBusiness, New York.
