The Movie Essay “The Czech Dream”
Name: Sabrina Goh Jia Qin | Student number: 003653 | Title: The Czech Dream
I have watched the video film call “The Czech Dream” directed by two students named Vit Klusak and Philip Remunda. From the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. After watching the movie, I have remembered three important roles of advertising. I also remarked myself about advertising has started centuries ago, from years to years until the present times and will forever be improving further time to time.
From the beginning to the end of the movie, the first things that come in mind is the media channels, all of the whole processes of advertising have been delivered onto various channels to the consumer or target audience by flyers, internet, television, radio, posters, promotional songs including newspaper and magazine. Little the public citizen might not know the truth of the supermarket called Czech Dream does not exist in reality just the thought of the consumers mind.
The next analysis towards the movie “Czech Dream” also included the components of modern advertising. It is also important to give the right message or get straight to the point of your ideas, Czech Dream hypermarket have created a tagline “Don’t come” and “don’t spend” which can refers to the consumer brains of exceptional due to their behaviour and experiences, which was brilliant judging by the number of 3000 shoppers were deceived an unreality hypermarket. Showing the process of how powerful advertising can become in the ways of efficient marketing segmentation. Understanding the consumer’s need is the main goal of achievements the marketing segmentation, before taking other steps, feedbacks or opening a analysing of consumer behaviour is needed. The Czech Dream hypermarket has touched the heart of their beloved customer giving the very best of their attentions and understanding including the target expectation.
The Essay on A Midsummer Night’s Dream: Book or Movie
Personally, I prefer the original play of “A Midsummer Night’s Dream” only slightly more than the film adaption that was recreated in the late 1990’s. Not only had William Shakespeare managed to fully grasp the meaning of true love, but had also comprehended the dark times that came alongside such an influential and overpowering emotion. Although the movie had effectively and humorously portrayed ...
Finally, observing in the film making of Czech Dream is that there are the five important key players of advertising played the role of entire advertising procedure. I have remembered an important quote stated “one man can’t do it alone” simply meaning even when destiny really wants to accomplish something, it can’t do it alone. Vit Klusak and Philip Remunda involved as an advertiser also included involving the other important roles of key players such as advertising agency, media, suppliers or vendor and target audience. With the entire set was going according to as planned make them so successful on reaching the message of Czech Dream to the channel and to the public.
In my own opinions, I have also learnt that advertising should not play as a fooled. In the film, Vit Klusak and Philip Remunda planned on getting 1000 or more crowd to achieve their researched purposes of observing the advertising powers, it is wise not to go out too far or be honest on what we wanted to advertise though out the public. Reason to that is because we don’t want to cause troubles and dissatisfaction, or unwanted feeling to our target audiences included towards our names and creations. But the overall, I believe that the Czech Dream campaign turn out to be a big achievement but things turn out to be un-cheap. The message of the campaign was the reactions or respond of consumer towards advertising.
