Nike in 1962, started as Blue Ribbon Sports, as its Founder member, Phil Knight thought there was a market for athletic shoes designed by athletes for athletes. In the year 1964, Bill Bowerman, Knight’s track coach & Phil Knight joined hands together & NIKE Inc. was co-founded with headquarters in Beaverton, Oregon. Nike’s grassroots strategy was born of low capital and necessity, but became one of the strengths of the company. (Becklund, 12-17) The 80’s and 90’s yielded greater profits as Nike began to assume the appearance of athletic juggernaut. “Advertising Age” named Nike the 1996 Marketer of the Year, citing the “ubiquitous Swoosh Logo and its memorable ‘Just do it’ catch line was more recognized and coveted by consumers than any other sports brand arguably any brand”.
That same year Nike’s revenues were a staggering $6.74 billion and rose to $12 billion in sales by the year 2000. In year 2003, for the first time in the company’s history, international sales exceed USA sales. Now in 2008, the company has strong image and position the world market. Nike Inc. manages good relationship with the customer through providing an outstanding presentation, support and delivering of the service. The process is significant where senior management has had built а good relationship management in terms of rewarding for effort, training for delivery а quality product and promoting employee through the hierarchies to build confidence and sense of accomplishment in their employees (loyalty is achieved).
Other than Modern Food Industries (India) limited, only minority stakes in different PSEs were sold before the year 2000. The Government has since modified its policy to emphasise on strategic sales. The disadvantages of sale of minority stakes by the Government have been found to be as follows: Lower realisation's because the management control is not transferred. Moreover, it signals lack of ...
Today, there are hundreds of workers around the global are working for Nike Inc. Actually they are all its employees and are getting good benefits and packages. Many critical junctions throughout Nike’s history have helped it rocket into its present position. The achievements of Bill Bowerman and the ideas successfully implemented by and Phil Knight helped the company to grow. Bill Bowerman’s constant desire for better quality running shoes for his athletes not only led to his invention of the revolutionary “Waffle Trainer” (the waffle-shaped treads inspired by his wife’s waffle iron), but also heavily influenced Knight in his search for marketing strategies. Bowerman’s coaching yielded many athletes that helped Knight publicize Nike products. His skill as a coach also led to Nike’s reputation as a company that realistically knew the needs of a runner. As time has progressed, it has fervently stayed true to its values towards its athletes. NBA rookie Michael Jordan signed for Nike in 1985, paving the way for the launching of the new Air Jordan shoe line. This marked new transition in Nike.
Nike is an industry leader in developing innovative new products. One of the powers of Nike Corporation is its brand name recognition, because Nike is dominating in the world market from the very first day of its existence, the brand is recognized and respected both internationally and locally. Nike has effectively marketed their products and in addition understands the importance of quality product. (Nike: http://www.nike.com)
Domestic and Foreign Position
Nike has every time has introduced variety of products that appeal to its consumers (Commodity Chain Analysis of a Nike Shoe: http://22.214.171.124/searchq=cache:DM7a6PZmRQ0J:www.geog.ubc.ca/courses/geog361/Commodity%2520paper/Commodity_chain_analysis_of_a_Nike_Shoe.doc+Nike+has+every+time+has+introduced+variety+of+products+that+appeal+to+its+consumers&hl=en&ct=clnk&cd=1&gl=pk&client=firefox-a), and Nike carries а wide arrangement of products with large amount of options for personal preference. Strong international presence is an advantage for Nike Corporation, in the U.S sales continue to slack off or the economy continues to worsen, they have their international investment that consistently turns into а profit. Nike is the number one footwear manufacturer in terms of international rivalry in the market (Becklund, 6-12); with the distribution centres. Research and growth organization of Nike is one of the company strength, which has the ability to keep the company’s pipeline full in pioneering new products.
The Global Product Company concept means ”to concentrate manufacturing – and ultimately other activities – wherever in the world it could be carried out to GE’s exacting standards most cost-effectively”. That means that the production is moving to countries where people are mostly underutilized (the example given in the case study tells about engineers from Eastern Europe, who cost only $1,5/h). ...