After Nike’s success in the US is inarguable, its intent to focus on the international markets. The company wants to generate more than half of its revenue from overseas. In my opinion, Nike’s strategies and tactics are to seek on the opportunity to do the marketing on its radical, rebellious and anti-establishment images to the international markets and to benefit from its use of overseas factories to outsource manufacturing processes. For example, o A Nike ad in Soccer America magazine that delivered the massage to Europe, Asia and Latin America. Part of its message mentioned to their local investors to better invest in some deodorant. o A TV commercial featured a Manchester United player explaining how spitting at a fan and insulting a coach won him a Nike contract.
o A Nike advertising campaign at the Atlanta Olympic Games with the slogan “You don’t win silver, you lose gold.” o A Nike’s factories in Vietnam, China and Indonesian. For those marketing efforts, Nike does successful to promote itself with its not-quite-nice images and also generate some criticism that I think they are irresponsible as we can see from their ad that they does not create any positive effects to the society. For its use of overseas factories, it is great opportunity to expand the production base to the lower cost of labor, but it is totally irresponsible and unethical when labor practice does not meet the standard. In my point of view, the most unethical Nike’s decision is not to take the responsibility to ensure at least minimum and humane standards that it should offer to its work force. For example, in Vietnam, Nike paid its workers less than the cost of three meals of rice and vegetables and tofu. It treated workers no better than in sweatshops with only two drinks of water and one bathroom break in an eight hour shift.
The Term Paper on Nike Shoe Factory Controversy
... and low wages in overseas Nike shoe factories. This controversy has affected thousands of overseas workers, hurt the economy ... of Indonesia, decreased the gross revenue generated by the Nike ... controversy about the conditions and wages in the Nike factories has several different parts and findings. There have ...
Also Nike let its contractors in developing countries to use child labor under sub-standard conditions. On the other hand, the least unethical Nike’s decision is to have a TV commercial featured a Manchester United player explaining how spitting at a fan and insulting a coach won him a Nike contract. The reason that I reach these judgments, for the most unethical decision, Nike lacks of social responsibilities in term of both legal and ethical responsibilities. Although, there were some people agree with sweatshops because it was better than the firm leaves the workers, it was the best of the workers’ only bad options or it was a path from poverty to greater wealth, but if at least Nike improved their workers working standards, it would help to better increase their quality of lives. Also the criticism on this issue does create a lot of heat on its labor practice and make a huge damage on its image.
For the least unethical decision, although a Nike ad in Soccer America magazine, a TV commercial and a Nike advertising campaign at the Atlanta Olympic Games does fail on social responsibilities in term of ethical responsibilities, but only a TV commercial seem not to deliver the least hurt feeling message to the audiences. It is just a presenter telling a story of himself how he get the Nike’s contract. On the other sides, a Nike ad in Soccer America magazine says something on the third parties who are people in Europe, Asia and Latin America. The same as a Nike advertising campaign at the Atlanta Olympic Games with the slogan “You don’t win silver, you lose gold.” This slogan is against the Olympia passion to celebrate the spirit of humanity but focus only on the winning situations..
