The first commercial production of nylon in the United States was in 1939 by the E. I. Du Pont de Nemours & Company, Inc. It is the second most used man-made fiber in this country. When Du Pont decided to develop nylon into a commercial fiber, the company specifically intended to use it to compete with silk in the women’s hosiery market. The choice was deliberate, strategic, and significant.
Years of research devoted to targeting this particular market proved enormously successful. Toward the end of the 1920 s an important breakthrough for DuPont Corporation came as a result of fundamental rather than applied research. The head of research noted at the time: ‘We are including in the budget for 1927 an item of $20, 000 to cover what may be called, for want of a better name, pure science or fundamental research work… the sort of work we refer to… has the object of establishing or discovering new scientific facts.’ In a short time the group that had been put together under this budget had developed an understanding of radical polymerization and established the basic principles for condensation polymerization and the structure of condensation polymers. This led to the invention and commercialization of nylon in 1938 — the beginning of the modern materials revolution.
(Prior to this, the group yielded neoprene synthetic rubber in 1933. ) Dr. Wallace H. Carothers, the inventor of nylon, at DuPont. Dr. Carothers’ work in polymerization set in motion the modern materials revolution that continues to this day in the development of products that replicate nature yet add specific characteristics such as fire resistance, insulation, and light weight plus strength.
Marketing Research Paper Primary Secondary Information
Introduction Primary Marketing research is a technique of collecting customized, original information from potential consumers that shows their buying behavior, preferences, and behaviors concerning certain products or services. Secondary marketing research is gathering information from existing sources such as figures, reports, the Internet, or demographic data. The objective of this paper is to ...
When Du Pont decided to develop nylon into a commercial fiber, the company specifically intended to use it to compete with silk in the women’s hosiery market. The choice was deliberate, strategic, and significant. Years of research devoted to targeting this particular market proved enormously successful. ‘Nylons’ as they were soon called, eventually replaced silk stockings. Neither resembled the ‘panty hose’ many women wear today. Covering only about two-thirds of a woman’s leg, from the feet to mid-thigh, stockings were fastened with garters and a belt.
They were knitted on highly complex machines. Women could buy them in either ‘full-fashioned’ form with seams at the back or ‘seamless.’ One-piece sheer ‘panty hose’ were not developed until the 1960 s. Cultural adjustment to the hosiery made of the new fiber took time. Available to consumers nationwide by 1940, nylon stockings did not become a part of everyday life immediately or automatically. Many forces and events contributed to creating the social meaning of this new product – the 1939 New York World’s Fair, World War II, an enthusiastic press response, consumer tests and surveys, retail and marketing programs, and technical issues of manufacture and testing. Cultural adjustment to the hosiery made of the new fiber took time.
Available to consumers nationwide by 1940, nylon stockings did not become a part of everyday life immediately or automatically. Many forces and events contributed to creating the social meaning of this new product — the 1939 New York World’s Fair, World War II, an enthusiastic press response, consumer tests and surveys, retail and marketing programs, and technical issues of manufacture and testing. When America entered World War II, first silk and then nylon were commandeered by the federal government (specifically the War Production Board) to supply defense needs. Overnight, stockings made of any materials became hard to find. Nylon became important to the war effort because it was used in parachutes and tires. On the home front, nylon stocking were also used to show how all women and Americans wanted to donate all they could to the war efforts.
The Term Paper on Global Wine War 2009-New World Versus Old
In the 1960s, 1970s or even 1980s, if you ask someone, which countries produce the best wine in the world? They would have said France, Italy or Spain. However, if you ask someone the same question nowadays, the answer would be different. The new wine industry players such as Australia, the United States and Chile are changing the global industry structure, leading the global industry trend, and ...
In the movies ads showed women undressing for their boys over seas, these ads were not for entertainment of sorts but to show their willingness to help. Nylon was presented as a miracle of technology that Americans could again enjoy when the war ended.
