Offices Assistant Operational Plan Goal Increase the sales in each store by 10% by June 2013 Objectives: a) include graphic design services b) Acquisition of additional printer, photocopier and delivery van. c) Reorganize of fixtures and fitting within the store to make space for the equipment d) Multi-skill current retail product staff to include service knowledge. e) Increase in human resource requirements.
Strategy In order to increase the sales, the company will need to employee 10 more people with costumer service background, and provide the correct training of the products and services. Consultation Stakeholder Role in the Problem Consultation Method Senior Management Team Decision Maker feedback session email communications newsletters Store Manager Develop an operational plan Meetings group meetings interviews Employees Implementers of the plan Focus groups Brainstorming sessions Feedback sessions. Suppliers Supply equipment Email communication Newsletters Customers
Business Plans Retail Store
Le " Annetti's Unlimited Fashions Plus LLC Final Project: Marketing Management 401 Professor Joseph Jang Lorenda B. Levy JoAnn Cain Cynthia Roberts Lisa Rooney Table of Contents 1. Executive Summary 2. Introduction 3. Mission Statement 4. Vision Statement/Target Market 5. Differentiation 6. Marketing 7. Marketing 8. Marketing 9. Marketing 10. Competition Analysis/Marketing Strategy 11. ...
Email communication Newsletters Media Involved in the advertisement ex Email communication Newsletters
Actions: In order to complete the organization goal and objectives the following are the action that should be taken: a) Include a graphic designer The Marketing department need to advertise the position of graphic designer. Responsible: Manager of the area Timeframe: 18 Oct 2013 to 18 of November 2013 Budget: 500 b) Acquisition of additional printer, photocopier and delivery van To increase the sales, The Company will need to provide additional equipment. Responsible: Store Manager Time frame: 20 Oct 2013 to 18 of November 2013 Budget: 2500 c) Make space for the new equipment Reorganize of fixtures and fitting within the store to make space for the equipment. Responsible: Store Manager Time frame: 15 Oct 2013 to 20 November 2013 Budget: 1000 d) Training Multi-skill current retail product staff to include service knowledge. Responsible: Store Manager and team members Time frame: 18November to 30 November 2013 Budget: 2000 e) Recruitment 10 more people have to be hired. Responsible: Store managers and Manager of specific Areas. Time frame: 20 Oct to 18 November 2013 Contingence plan If the strategy of increasing the sales 10% by next year doesn’t work after the high season(November to January).
We will need to focus more in how to advertise more the products and services provided. Because we already have the trained people to continue to project. The Marketing department need to focus in a strategy to get more costumers to increase the sales. Outcome:
To increase the sales by 10% by next year. The company need to invest in the project $6000. That include a graphic design services, acquisition and organization of new equipment. Recruitment and training. Approval
Name Position Date Sing Carolina Prieto Senior Management
Carolina Prieto David Garcia Store Manger
David Garcia
