Publix supermarkets face endless possibilities. In good standing with consumers, Publix can venture beyond the average supermarket and take advantage of many external opportunities. These opportunities include: expanding their ethnic and health related foods, installing liquor stores and increasing store operating hours and spreading development into the northern states. Other opportunities could involve offering food-tasting booths, free cooking classes and providing complimentary valet parking.
The majority of Publix are located in Florida where minority groups are growing rapidly. Our recommendation would be to expand their ethnic product line. By doing this, Publix could target an entirely new market without disturbing their current one. Another segment under satisfied is the health market. Many Americans are revolting against the recent genetic engineering of fruits and vegetables. Our suggestion would be to remove all traces of these products and promote a more wholesome Publix.
On the other hand, America is still consuming their share of alcohol. If Publix were to open their own detached liquor store, they could draw in the patrons that they are currently losing to Albertsons and Walgreens. This would not defer the family shoppers because the liquor sore is a separate entity from the rest of Publix. Albertons and Winn Dixie are also threats to Publix because they are open later hours. It would be reasonable to expand Publix’s early closing hours to accommodate those late night shoppers.
The Term Paper on Store Manager Zara Information Project
Question 1 - Zara's Business Model and Competitive Analysis Zara, the most profitable brand of Inditex SA, the Spanish clothing retail group, opened its first store in 1975 in La Coru~na, Spain; a city which eventually became the central headquarters for Zara's global operations. Since then they have expanded operations into 45 countries with 531 stores located in the most important shopping ...
Publix, and especially the new Super Publix, has been such a success in Florida that its next logical step would be to expand further north. Already operating a small number of stores in Georgia, Alabama, and South Carolina, expansion would just be another stop on distribution’s route.
New products emerge on supermarket shelves almost every week. A good way to promote new food items would be to have tasting booths similar to those provided at Costco. This gives the opportunity for the consumer to try out new foods and observe how easy they are to prepare. We would recommend one to two booths set up during high traffic hours to reach the greatest amount of consumers with the least amount of employee hours. Another demonstration opportunity similar to tasting booths could be cooking classes. Currently Publix has recipes published that recommend their name brand products. A display could be set up demonstrating how to make these foods, with all the ingredients handy to purchase. This is especially opportunistic in a society that has reared away from home cooking.
These days it seems everyone is in a rush. Time poverty plays a major role in consumers’ shopping behavior and store choices. How long it takes to find a parking spot is one aspect that can greatly influence these choices. Our recommendation would be to add a free valet parking service to those stores that have parking troubles. Employees could quickly retrieve automobiles with an electric cart system that would allow them to park on the outskirts of the lot, thus freeing up more spaces in front.