Introduction Within the energy industry in Australia it is important that companies are knowledgeable about the ever changing external factors as well as their own internal factors that will directly affect the business. The external environment consisting of technological, political, social and economic issues, directly affect the everyday and long term operations conducted by Origin Energy therefore it is vital to remain up to date with information associated to these issues.
Origin Energy must keep close watch on the market and its customers in order to keep up with consumer demands. By segmenting the market to determine who uses Origin’s products and how often gives insight into how best to meet the ever changing market demands. Finally it is important to analyse Origins competitors by evaluating five external forces that measure the energy industries competitive intensity therefore it can then be determined how competitive Origin Energy is in the market.
