P’Kolino put together a solid snapshot of their business idea. It is evident that they are operating off of innovative ideas and have thought through their deployment strategy. I think the pitch started great with a brief executive summary followed by a great level of market analysis between the toy and the furniture market place. I would have liked to see the table on page 15 of their plan at the beginning of the furniture playroom section in order to get a brief overview, but at the same time, it provided a great recap of the data at the end.
I would have liked to have seen their ‘The Team” section upfront. I think this adds instant credibility and the reader will keep this in mind throughout the entire pitch. It appeared that their sales strategy needed some bolstering, not just in length, but also in thought. I think this is especially evident in their year one plan with just the two founders working the strategy. The sales strategy was also sandwiched (cluttered) by a communications plan for year one just prior to the sale discussion and then it continues to the communication plan after the sales strategy.
The Business plan on Google Strategy Plan
As Google has grown, they have added several new services for its users. Some make Web searches more efficient and relevant, while others seem to have little in common with search engines. The many services have entered Google into direct competition with other companies (Strickland, 2012). Google has expanded their company beyond just search and advertising and are looking for new ways technology ...
I would also like to see their analysis on the 1% purchases based off of initial direct mailing. Is this too low or too high of an assumption? To their credit, I think it may be too low. In addition to the sales strategy being seemingly short, the operations & development portion left more to be desired. Again, it is evident they have thought through the plan in detail but it left me with a lot of questions after reading this section.
For instance, they mentioned the ability to take a new product idea from inception to customer delivery in 9-12 months, however the initial design phase was only going to take a month? And the detailed design phase was only going to take an additional 2 weeks? Perhaps it is possible, but I think this is wishful thinking. The one page executive summary was good. I think this was the best portion of the plan. It appeared to coherently lie out the idea and summarize the steps to get from start to finish with great data and snippets (pun intended) around the border of the summary.
I think P’Kolino’s credibility lies in their founders experience, education, and the fact they are parents with children. Another compelling aspect is their detailed analysis of a niche market. I think this niche has potential. I think their largest risk is copycats. I think manufacturing their product outside of the US is a great idea, but this definitely opens them up for a risk of international copy cats. I think their next risk is sales lower than expected.
Targeting such a niche market, I think it is aggressive to assume that 690 units will be sold to families that make $150K + in the first year. Their communication plan seems thought out, but to reach that audience in a year is a significant risk. I think their sales price may be a tad high even for this niche market. And lastly, I think the durability of the product is a huge risk. The overall intent of this product is to create playroom furniture that “grows” with the child. Great concept, but durability needs to be proven so that the furniture is not worn out in 18 months.
The Essay on Total Product, Average Product And Marginal Product
In the background to supply, we notice about the terms “total product”, “marginal product” and “average product”. These three figures are the foundation upon which the analysis of short-run production for a firm is analyzed. Total product is the total quantity of output produced by a firm for a given quantity of inputs. The usual framework is to analyze total ...
