Dear Friend, You ” re ripping me off. How? You may be thinking, “We just met. How could I possibly have stolen from you?” But you did! The fact is that you have valuable information inside you. You have golden nuggets that can make other lives better. Maybe you have already developed them into products, services, seminars, newsletters or email lists.
But if you do not market your gold, how will anyone know? You must then persuade people to buy and use them because people are overwhelmed with all the options they have. But if you don’t make your wisdom available, you are hurting me and others. I don’t care if it’s a security alarm, a beauty product, financial services, a business opportunity, or anything else. Your knowledge, product, or service could be helping people solve their problems.
And if you think your stuff can’t help people, why are you doing it in the first place? So many times I see people out there and they have the best product in the market. But it’s sitting on their shelf in storage or it’s still in their heads and they ” re not telling anyone about it. And at the very same time, their competitors (with less to offer and inferior products) are selling to people and hurting them. Think about all the people that you can help, think of the lives you can change, because you have something that could save them time, money or energy. Think of the last time that you bought something that you just were not happy with and really wished you never bought it at all.
The Essay on Product and Service
A product is anything that meets the requirements of a particular market, this term involves a lot of dimensions because it is essential to recognize what contributes to the “total product offer”1 in order to be successful in the market or simple to keep our customers satisfy. A service is an intangible economic activity, not stored and does not result in ownership; Services nowadays are becoming ...
Then think about the last thing that you bought that you were so happy with. Doesn’t it feel good knowing that you made the right decision? A while back I learned a huge lesson: if you plant bad seeds, you get a bad harvest. Well, it’s time to start planting good seeds and lots of them. “You reap what you sow.” Due to the fact that you never shared your unique knowledge and products with me, you ripped me off.
Not only did you rip me off, but you ripped off all those you could have shared your message with. Quite possibly, you have ripped off the world! You also ripped someone very important off, yourself. Because you can be putting a lot of cold hard cash in your own pocket. It’s your job, your duty and right to market, sell and persuade people to use your services and products. Discover how to market your products – get them out there! The bottom line is that marketing is very simple; it’s an exchange between you and someone else. The more important of the two is the other person which is your prospect.
In there pocket they have money that they have worked hard for. And if they reach in their pocket and feel money they are going to spend it somewhere, whether it is with you or not. Your job is straightforward; let him know about you and your golden nuggets. Market, persuade and sell!
