Often times we don’t really think about the things that we see and how they are presented to us. We tend to focus on what is being showed to us rather than how we feel about the certain objects. Many companies and manufacturers use advertisements that will focus on a certain age group and use pictures or facts that people of that age would be interested in. Along with focusing on a particular age group, companies and manufacturers also use rhetoric and Aristotle’s three appeals (logos, pathos, and ethos).
One particular advertisement that shows great examples of rhetoric and Aristotle’s three appeals is the advertisement shown to the right. These are the parts of advertisement that we don’t think about when looking to buy something we necessarily weren’t interested in but was brought to our attention. This Pepsi ad is a rather interesting way the company chose to persuade an audience into buying their product. In this case Pepsi, the soft drink company, is focusing on rather young audience. As mentioned before, focusing on a specific age group or style of group is more effective in getting more customers for the product.
In this case the ad has youthful people whom seem to be enjoying themselves while doing a variety of activities. On top of the pictures the words “LIVE FOR NOW” are displayed to persuade the targeted audience that they should live in the moment and enjoy their lives with a soft drink. This is where the first of Aristotle’s three appeals comes in. Ethos is the appeal to the credibility of the speaker or in this case, Pepsi. We would like to believe that Pepsi ads are credible on how people should live their lives but they aren’t.
The Essay on Mountain Dew Advertisement Controversy – Findings And Recommendations
Upon PepsiCo’s recent release of its new Mountain Dew advertising campaign in March 2013, the company and brand alike are facing significant backlash. The advertisements feature African-American rapper, Tyler the Creator in a series of three ads. Tyler voices an angry goat named, “Felicia,” who is seen beating on women, running from the police, and violently threatening a woman during a police ...
That’s the reason why they put pictures of other people having fun to make the ad more credible. Besides Nicki Minaj, we don’t know if the people displayed are random people or actors. This makes the intended audience believe that they could have happy and enjoyable lives if they drink Pepsi. I believe that the targeted audience for this advertisement is people in the age range of 15 to 30 year old. Of course younger and older people could be persuaded but in reality their biggest customers from this ad will be their targeted audience. The next of the three appeals that this advertisement touches on is pathos.
Pathos is the way that manufacturers and companies use words or phrases that appeal to an audience’s emotions, values, or beliefs. In this ad example the words “LIVE FOR NOW” would be considered the pathos. This phrase helps by making people feel like they can only live in the moment and have fun by drinking Pepsi. Also everyone in the ad has smiles on their faces and they look good. This gives off a happy vibe that makes people want to purchase soft drinks even more. The last of Aristotle’s three appeals is logos. This appeal deals with reasoning.
In this still ad there isn’t a strong showing of logos, besides the fact that everyone in the ad is having fun doing certain activities while supposedly drinking Pepsi. The Pepsi commercial I chose to analysis was made in 1984 featuring Michael Jackson (MJ).
The commercial starts out by kids dancing, and drinking Pepsi, to the beat of MJ’s song “Billie Jean”. Eventually the kids tried to have a dance off against some teenagers but it never happens due to the fact that MJ interfered. After he showed up everyone started dancing together and MJ started to sing how the new generation of kids should drink Pepsi.
In my opinion I feel that ethos in this commercial is quite similar to the still ad; the only difference is the targeted audience. I feel that the targeted audience for this commercial is younger since MJ is singing to a whole bunch of kids that aren’t in their teens. The pathos in this commercial was MJ’s singing. He remixed his Billie jean song to persuade the youth population in the 80’s to drink Pepsi. In his song he mentioned how the whole new generation was the best and how everyone should “feel” the Pepsi way.
The Essay on People Lie Lies Feel Lying
Oops, I just told a lie. It was a little white lie but still, I lied. Why did I lie What an interesting thought: Why After thinking about this most complex question I came up with a variety of reasons why people find justification in lying. Be mindful that most of my thoughts stem from books or articles I have read about the not so honest people living in society. I know someone who has made bad ...
In other words he said that the kids should drink Pepsi to become the best generation. If you were to see the commercial you would soon realize that almost all people are dancing and enjoying themselves while drinking Pepsi. This is similar to the still add mentioned earlier. I feel like this is an advertisement strategy that is used in a variety of different commercials. Also in a coca cola study they concluded that kids are more easily influenced than adults (Zinkhan, LaTour, and LaTour 330).
That’s the reason why in the 80’s they targeted such a young age group.
What I also noticed is that there really isn’t much of the logo appeal in this commercial. They really don’t use any hard facts to support what they’re promoting. The people in the commercial don’t even represent logos because they would all be considered actors. In my opinion most advertisement made by Pepsi doesn’t contain Aristotle’s logo appeal but with or without the presence of logos, this advertisement has many appeals to it that would make it interesting and would make someone want to purchase Pepsi soft drinks. Pepsi now a day’s us a well known company that produces soft drinks.
According to their mission statement they plan on being the premier consumer products company focused on convenient foods and beverages. They also strive for honesty, fairness and integrity (“Our Mission and Values”).
I feel, from the shorten mission statement, that they have been able to accomplish everything they wanted to do. Even though they have been successful they plan on being the top producer in their business. In my opinion I feel like if they were to produce more advertisement containing more of Aristotle’s logo appeal there customer base should rise.
The Essay on Pepsi Next Dancing Baby
There are several different types of advertising in the world today, like newspaper ads and magazine ads. Then there are commercials, they can be very manipulative in persuading specific audiences to buy their products. In the Pepsi Next “Dancing Baby” commercial, they use what is called a trick image. It is the funniest part of the commercial and is what makes it so appealing. This trick image is ...
Something inside of us makes us view things and analyze them to fall under certain categories that we find most interesting. Manufacturers and companies take it upon themselves to portray items in ways that they know will satisfy someone’s appeals. We subconsciously make decisions about the object being presented and if we like it, we choose to buy it. By doing this, we don’t realize that we are going off of the three appeals of logos, pathos, and ethos. Now we can think about these things before we pull out our wallet.
