Ranked from most healthy to least healthy.
1a) http://jambajuice.com/ – Jamba Juice
2a) http://www.soupersalad.com/- Souper Salad
3a) http://www.lucianositalian.com/ – Lucianos Italian
4a) http://www.subway.com/subwayroot/default.aspx – Subway
5a) http://www.schlotzskys.com/ – Schlotskys Deli
6a) https://www.tgifridays.com/ – TGI Friday’s
7a) http://www.bjsrestaurants.com/ – BJ’s Restaurant
8a) http://www.rudysbbq.com/page/home – Rudy’s Barbeque
9a) http://www.wienerschnitzel.com/ – Wienerschnitzel
10a) http://www.mcdonalds.com/us/en/home.html – McDonalds
Ranked from most expensive to least expensive
1b) http://www.mcdonalds.com/us/en/home.html
2b) http://www.wienerschnitzel.com/
3b) http://www.subway.com/subwayroot/default.aspx
4b) http://www.schlotzskys.com/
5b) http://www.rudysbbq.com/page/home
6b) http://www.soupersalad.com/
7b) https://www.tgifridays.com/
8b) http://jambajuice.com/
9b) http://www.bjsrestaurants.com/
10b) http://www.lucianositalian.com/
1a) http://jambajuice.com/ – Jamba Juice
Target Market – High income, health concerned, convenience speed. Good position – high traffic areas
The Term Paper on Mcdonalds 2012-2013
Dick and Mac Mcdonald were two brothers who started the McDonald’s brand in California after moving their hotdog stand to San Bernadino from Monrovia Airport. After realizing that hamburgers were their most popular product, the brothers reinvented their restaurant using their Speedee Service System in 1948. It was a concept that created a production line of hamburgers that were made before ...
2a) http://www.soupersalad.com/- Souper Salad
TM – High income, health concerned, convenience speed, Vegan/vegetarian niche Poor position – sought out
3a) http://www.lucianositalian.com/ – Lucianos Italian
TM – high income, occasion focused, culture based, high end experience Good position – uptown/cultural destination
4a) http://www.subway.com/subwayroot/default.aspx – Subway
TM – low income, healthy concerned, substitute to unhealthy fast food. Good position – many locations
5a) http://www.schlotzskys.com/ – Schlotskys Deli
TM – middle income, higher fast food quality, family orientation, semi – occasion. Decent position – located near many homes on alameda.
6a) https://www.tgifridays.com/ – TGI Friday’s
TM – middle/higher income, quality food, sports niche, semi-ocassion Good position – SPID main traffic area
7a) http://www.bjsrestaurants.com/ – BJ’s Restaurant
TM – family owned, sports theme, segregation in – family pizza/sports bar Good position – SPID high traffic area
8a) http://www.rudysbbq.com/page/home – Rudy’s Barbeque
TM – Country themed, family style/ cafeteria style, mid/high income, revolved around convenience. Good Position – SPID high traffic
9a) http://www.wienerschnitzel.com/ – Wienerschnitzel
TM – low income, convenience, German theme, “Americanized” niche. Poor position – competing with 3 other convenience based restaurants like subway and schlotzskys and other restaurants. 10a) http://www.mcdonalds.com/us/en/home.html – McDonalds
TM – Low income, convenience themed, Iconic reputation, children niche. Good
positioning – many locations iconic marketing
