Pizza Hut entered India in 1996, and opened its first restaurant in Bangalore. Since then it has captured a dominant and significant share of the pizza market and has maintained an impressive growth rate of over 40 per cent per annum. Pizza Hut now has 95 outlets across 24 cities in India; and employed nearly 4,000 people by end of 2004. Yum! has invested about US$ 25 million in India so far; this is over and above investments made by franchisees. Yum! Brands Inc is the owner of the Pizza Hut chain worldwide. A Fortune 300 company, Yum! Brands owns Kentucky Fried Chicken, Pizza Hut, Taco Bell, A&W and Long John Silver’s restaurants worldwide. Yum! generated more than US$ 25.9 billion in worldwide sales in the year 2003, and has more than 33,000 restaurants in over 100 countries. Pizza Hut is split into several different restaurant formats; the original family-style dine-in locations; store front delivery and carry-out locations; and hybrid locations that offer carry-out, delivery, and dine-in options.
Many full-size Pizza Hut locations offer lunch buffet, with “all-you-can-eat” pizza, salad, bread sticks, and a special pasta. Additionally, Pizza Hut also has a number of other business concepts that are different from the store type; Pizza Hut “Bistro” locations are “Red Roofs” which offer an expanded menu and slightly more upscale options. A new, upscale concept was unveiled in 2004, called “Pizza Hut Italian Bistro”. Unveiled at fifty locations nationwide, the Bistro is similar to a traditional Pizza Hut, except that new, Italian themed dishes are offered, such as penne pasta, chicken pomodoro, toasted sandwiches and other foods. Instead of black, white, and red, Bistro locations feature a burgundy and tan motif.
The Business plan on Pizza Hut 5
1.1 BACKGROUND OF THE PIZZA HUT Introduction of Pizza Hut was started in 1958, by two brothers in Wichita and Kansas. Frank and Dan Carney had the idea to open a pizza parlor. They borrowed $600 from their mother and opened the first Pizza Hut. In 1959, the first franchise unit opened in Topeka, Kansas. Almost ten years later, Pizza Hut would be serving one million customers a week in their 310 ...
Pizza Hut Bistros still serve the chain’s traditional pizzas and sides as well. In some cases, Pizza Hut has replaced a “Red Roof” location with the new concept. “Pizza Hut Express” and “The Hut” locations are fast food restaurants. They offer a limited menu with many products not found at traditional Pizza Huts. These type of stores are often paired in a colocated location with a sibling brand such as WingStreet, KFC or Taco Bell, and are also found on college campuses, food courts, theme parks, bowling alleys, and in stores such as Target.
Vintage “Red Roof” locations, designed by architect Richard D. Burke, can be found throughout the United States and Canada; several exist in the UK, Australia, and México. In his book Orange Roofs, Golden Arches, Phillip Langdon wrote that the Pizza Hut “Red Roof” architecture “is something of a strange object – considered outside the realm of significant architecture, yet swiftly reflecting shifts in popular taste and unquestionably making an impact on daily life. These buildings rarely show up in architectural journals, yet they have become some of the most numerous and conspicuous in the United States today.”
HISTORY
Pizza Hut was founded in 1958 as a single location in Wichita, Kansas. The oldest continuously operating Pizza Hut in the world is in Manhattan, Kansas, in a shopping and tavern district known as Aggieville near Kansas State University. The first Pizza Hut restaurant east of the Mississippi was opened in Athens, Ohio in 1966 by Lawrence Berberick and Gary Meyers. Pizza Hut’s international presence includes Canada and Mexico in North America, India,[8][9] Bangladesh,[10][11] United Kingdom, Costa Rica, Ecuador[12] Nicaragua, Pakistan, and its Southeast Asian presence includes Vietnam, Malaysia, Hong Kong, and Macau.[citation needed] Pizza Hut was one of the first American franchises to open in Iraq
HISTORY IN INDIA
When Pizza Hut opened its first outlet in India in Bangalore last fortnight, it came up against recent history that says whenever a multinational food-related brand comes to town (like Kentucky Fried Chicken, another PepsiCo brand, and Cargill Seeds), bash it. So while guests bit into pepperoni pizza, the police stood guard outside. “The food makes me feel right at home,” chomps US returnee and Bangalore yuppie Avik Ghosh, “except the sight of cops is not a good appetiser.” Says PRI Managing Director Sandeep Kohli: “We don’t like it, but there’s no other way.”
The Essay on Dominoes vs. Pizza Hut
Domino's and Pizza Hut, the two big US fast food chains entered India in 1996. Each claimed it had the original recipe as the Italians first wrote it and was trying desperately to create brand loyalty. Domino's and Pizza Hut - tried to grab as large a slice of the pizza pie as possible. Domino's and Pizza Hut expanded their market ever since they entered India. Domino's had grown from one outlet ...
Kohli is still reeling from a couple of attacks launched on Bangalore’s KFC outlet – its first in India – by the Karnataka Rajya Raitha Sangha (KRRS) members led by M.D. Nanjundaswamy. When the farmers’ association and some pro-vegetarian groups also threatened the Pizza Hut, located on Cunningham Road, the company asked for, and got, police protection. It also helped, say officials, that Chief Minister J.H. Patel is keen to guard Karnataka’s pro-investment image. “The attack on KFC was the result of a failure of intelligence,” says Bangalore Police Commissioner S.C. Burman.
“We have taken steps to ward off any such disturbances this time.” Guard; guests: Preferring pizzazIn part, it helped that the company did some snooping of its own: the June 18 launch was timed with Nanjundaswamy’s being away to attend a conference on environment in Germany. However, his growling before the departure (“Multinational food joints like KFC and Pizza Hut are here in India only to exploit local natural resources and loot our wealth, and hence should not be welcome.”) still holds out an implicit threat.
But that’s hardly a deterrent. The restaurant is packing in crowds for a slice of the action during its lunchtime-only, two week launch phase. And digging into his Rs.50 basic cheese pizza, garment dealer Allen Rego, for one, has had it with rumblings in Bangalore. “We are here to eat and have a good time, not being bombarded with overblown messages, from Nanjundaswamy or anyone else.” Not quite praise for the pizzeria, but PepsiCo isn’t complaining.
