Some of the strategies used by Polaris in their marketing mix are quite unique Starting with price; Polaris decides to make their products affordable for the average American. As opposed to making their products luxury products with premium price, they have made a significant cut to their prices in order to have more sales. Secondly, Polaris as an American company has tried to dominate the United States territory, but with Harley Davison in the way it’s a very tough task, so they recognized how important it is to go global and the amount of opportunities there are if they make such expansion.
Third, the promotion of their products is not as necessary; Polaris is a brand that has been around for a number of years and promoting their product is not such a crucial part of the marketing mix. Lastly, Polaris only distributes thru independent dealers, in north America, Polaris sells to 1600 of these dealers, and other 43 distributors internationally. It doesn’t sell directly to consumers. 2. The Unique selling proposition of the Indian motorcycle is to provide the consumers with something that is extremely unique and has a lot of history and heritage while looking extremely stylish.
This is something that no other bike seller provides. 3. The target market for Polaris would be people mostly men between the ages of 25 to 50. Who are looking for a non recreational vehicle to satisfy their needs for speed. At the same time they aim to capture all of the motorcycle riders with the renovation of some products. 4. Global expansion is extremely important for Polaris for a number of reasons. The main reason is because the share of the market in the entire globe is much bigger than the share of the market available in the US. There is much more opportunity for Polaris to gain more market if they expand globally.
The Ansoff product-market matrix helps to understand and assess marketing or business development strategy. Any business, or part of a business can choose which strategy to employ, or which mix of strategic options to use. This is one simple way of looking at strategic development options: Each of these strategic options holds different opportunities and downsides for different organizations, so ...
Along with that, the type of motorcycles that Polaris sells is not very popular internationally this is because these are mostly concentrated in the united states, if Polaris expands to a global scale it will be able to become the most popular in its products. ’ 5. Indian Motorcycles are very similar to Harley Davison motorcycles, its very easy to think an Indian motorcycle as a Harley, this is mostly because Harleys are extremely popular. But Indian Motorcycles offer something that is very unique and this places the brand apart, this is 112 years of heritage and the first American motorcycle company.
This includes as having the classic styling cues of the traditional Indian motorcycles. 6. I do think Indian motorcycle company is capable of competing with Harley Davison, The main reason I think this is because Indian motorcycles is not a new company, they have been around for a long time but they just took a “long break” This company was once as popular as Harley Davison is now and has placed its brand image a long time ago. If Indian motorcycles were a new product, I would say that they have no chance competing against Harley Davison.