Part 1: Principles of Effective CommunicationChapter 1: Foundations of Management CommunicationChapter 2: Setting GoalsCase: Yellowtail Marine, Inc. Chapter 3: Audience AnalysisCase: Weymouth Steel CorporationChapter 4: Point of ViewCase: Smith Financial CorporationChapter 5: Message: Content and ArgumentCase: Cuttyhunk Bank (A)Chapter 6: StructureCase: McGregors Ltd. Department Store Chapter 7: Choosing MediaCase: The Timken Company Chapter 8: Style and Tone Case: Vanrex, Inc.
Part 2: ApplicationsChapter 9: Giving and Receiving FeedbackCase: Bailey and Wick Chapter 10: Managing Meetings Case: Lincoln Park Redevelopment Project Chapter 11: Communicating ChangeCase: Hammermill Paper CompanyChapter 12: Communicating with External Audiences Case A: Oxford Energy Case B: NutraSweetChapter 13: Diversity and Intercultural CommunicationCase A: Reed-Watkins PharmaceuticalsCase B: International OilChapter 14: Personal and Corporate EthicsCase A: Hal of Erhardt & Company: One Audit Senior’s DilemmaCase B: McArthur PlaceChapter 15: Electronic CommunicationCase A: The E-Mail EncounterCase B: Unifone CommunicationsPart 3: TechniqueChapter 16: Effective WritingStyle manual to be cross-referenced throughout the courseChapter 17: Effective SpeakingStyle manual on speaking, use of graphics, and group presentation to be cross referenced throughout the courseAppendix Case 16: Dotsworth PressCase 17: Fair is Fair, Isn’t •Identifying external communication needs according to your different audiences and in different contexts.
The Research paper on Case Study of E-Business www.jambase.com
Industry and CompanyBeing the music lover that I am, it is important to me to stay up to date with the bands I follow as well as be able to find good places to see live music. This becomes a difficulty when traveling abroad as I am this summer. However, with the ease of the internet and the e-business strategy of Jambase.com, I am able to find current news, music merchandise and concerts most ...
For instance, a project may involve the participation and coordination of various other organizations that need a permanent communication system to work together in organizing events or developing and sharing documents related to the events. Another project may involve posting a survey on the Web site that needs to be simple and straightforward to entice the audience to respond immediately and seek future results. Engaging the board of directors in a more active role in the strategic planning of the organization may also require a special communication set-up that would facilitate sharing documents, receiving feedback and having virtual meetings to finalize decisions. •Identifying the tools that would effectively engage external audiences in a two or multi-way communication practice with the organization, as related to a specific project or to an organizational objective.
For the first case mentioned above, setting an electronic discussion group for a specific project and setting up a private site to share documents would facilitate the communication and coordination among all the actors involved in it. For the third case, you may want to setup a private site where the board of directors can look at financial statements and strategic plans, send their comments on specific issues to the rest of the board, and coordinate a virtual meeting to discuss critical issues and finalize decisions and recommendations regarding the organization. •Building awareness of external audiences in engaging in a two or multi-way communication system that will improve the execution of specific projects or achieve specific goals related to the organization.