Executive Summary Money is the world’s common denominator and most of us obtain it by engaging in business. However, the going gets tough and only few get it in with the bigwigs and eventually others remain unnoticed. For small business enterprises, cash flow is always lower than you’d like and in order for the business to grow, of course, you need to get more customers. 5-Star Toilet Paper provides advertising with a two-ply process to ensure success. First ply: go get a public venue to carry our printed toilet paper for absolutely no cost.
We are able to do so by using the revenue we bring in from the second-ply of our company – obtaining customers (small business enterprises).
The benefit for this is a unique and unmatched captive audience, free content and campaign item creation, and advertising with no competition in a given venue. Meanwhile, technology is making it harder to compete with businesses that have more resources and technical know-how, and keeping up with all of the new places your customers go to get information is almost as hard as getting their attention.
Thankfully, our toilet paper advertising is hyper-specific in who it targets, ridiculously simple to use and so affordable you won’t have to sacrifice other areas of your business to pay for it. And for our pitch advertisement: “Don’t rush! Look before you flush. ” 2. Market Analysis Summary 2. 1 Demand Engaging in any form of business, whether trading or servicing, seems the most known way to earn money today. Apparently, we came to know these things since it’s been at our daily lives – whenever or wherever we go we see “business”.
... mouth. Customer satisfaction increases the business of organization, where dissatisfied customer puts negative effect on company image and brand. Relationship between advertising and Customer Satisfaction ... -What is advertising? 2-What is the customer satisfaction? 3-What is the relation between Advertising and Customer Satisfaction? Literature Review: Advertising: Advertising is the non ...
Business always entails the terms – customer and consumer goods. But what if these and the business itself don’t meet? Then that’s where promotion or advertising comes into the picture. As per the graph above, it conveys that 25% of the business industry affords to advertise through TV and radio ads, 10% goes for local newspapers and magazines, whilst 65% of them are actually SMEs (Small/Medium Enterprises) which can’t afford to advertise through the aforesaid medium due to the high cost.
However, this project purports not only to generate heaps of profit but to attend to their needs – which is to advertise with a low-budgeted amount. 2. 2 Peculiarity Guerilla Marketing – this is what we call our kind of promotion. It is basically an advertising strategy in which low-cost unconventional means (such as toilet paper advertising) are utilized in a domesticated fashion or large network or individual cells to convey or to promote a product or idea. This type of marketing relies on time, energy and imagination rather than on a big promotional budget.
Typically its campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of this approach is to create a unique, engaging and thought-provoking concept to generate mouth buzz and consequently turn viral. Cognizant to this matter, we chose the public comfort rooms as our promotional venue because if you think about it, It’s a place where people have nothing else to do but read. A typical mobile phone ad is seen between two and five seconds. While advertisements in the bathroom are seen between one to 10 minutes.
... of bus stops around the shop; this allows customers to travel to the business easily. There is also a tram link currently ... . As you can see there are many rolls of carpets on display so the customers can experience the carpets before they buy ... Ltd’ called ‘Roll Ends’. But ‘Lees Heginbotham & Sons Ltd’ is placed just off a high street and advertises around the country ...
As unconventional as it may seem, it is what made this project different, as in good different and profit-assured as well. 2. 3 Marketing Strategy To reiterate how this project would go. 5-Star Toilet Paper will be having two-ply process wherein first – we will obtain resources from the advertisers/customers (SMEs who wanted to advertise their enterprises).
Then, process their campaign items and print it to the tissue paper. Finally, distribute those to public comfort rooms wherein the reason why has been previously specified in the proposal.
This is how our product would appear. The tissue papers are made of 100% recycled paper whilst the ink is soy-based – proven to be hypoallergenic and non-abrasive so to speak. 3. Strategy and Implementation Summary 3. 1 Supply and Distribution Well first of all, we make sure that we send the advertisers tissue rolls samples with their advertisements on them, partly because it is really awesome to have a roll of toilet paper with your advertisement and partly because it is essential for our customers to see where their money is going.
They always enjoy the rolls, and we are also sure to include a business card, some Star TP stickers to display on their storefront, and most importantly, a handwritten note about the relationship we have with the customer. We will be distributing the tissue rolls over various public comfort rooms around the local vicinity. The location can be specified by the customer, in case they have a specific location for their target markets. 4. Financial Summary 4. 1 Projected Investment Amount Start-Up Cost Equipment Quantity Price (in PhP)
Tissue Paper (recycled) 1000 pcs 5,000 Soy Ink 10 pcs 10,000 Printing Equipment 1 pc 50,000 Delivery Truck (Isuzu FT 4HGI) 1pc 120,000 Packaging supplies 20,000 TOTAL 205,000 4. 2 Income Statement 5-Star Toilet Paper Lmtd. Income Statement For the year ended December 31, 2014 Sales 2,870,900 Less: Salaries Expense 100,000 Supplies Expense 1,000,000 Rent Expense 120,000 Electricity Expense 60,000 Telecommunication Expense 36,000 Freight Expense 20,000 Interest Expense – Atty. Vivas (10% pa interest) 20,500 Total Expenses ( 1,356,500) NET INCOME
PhP 1,514,400 4. 3 Return on Investment (funds borrowed) As per the propose income statement conveys, the partnership can pay back the funds borrowed from Atty. Vivas (P205,000 Principal + P20,500 Interest) at the end of the year December 31, 2014. 5. Conclusion Our product as a lifeblood of our business is highly feasible, with proper management and financing this product have a great potential in pitching its name in the advertising industry. By following this plan, 5-Star Tissue Paper Lmtd. will absolutely reach its financial goals.
... In order to meet market demand from customers as well as competition Four Star increased proliferation of mattress varieties offering a ... orders with Four Star. Four Star took on the burden of carrying inventory which was an additional expense for the organization ... placing added stress on the overall manufacturing process. Four Star soon began to ...