Page 1 In all sports today there are skill-enhancing tools used to perfect a certain technique. Parents, coaches, and the players use these tools. The sport that uses such tools the most is Baseball. Many do not know but baseball technique is broken down into many steps, which allows for the production of many devices. Many of these products are expensive and not mobile. Mobile meaning you can’t bring to the field with you to practice with.
In doing research I found that parents feel baseball products today are made for use with a professional and the kids were not able to practice with their parents or friends. I decided to make a device that was simple and inexpensive so the average Joe could purchase and use my product efficiently. My company has thought long and hard about this problem. I felt we needed a light, inexpensive, portable, and easy to use tool. I thought of the most common device used in practicing baseball and came up with the tee. A good tee now a day’s cost $50-$70 and in made of a very heavy rubber.
The tee also has multiple pegs to change the location of the tee to work on hitting pitches in different locations. As one can see an average parents would not know the purpose of those other pegs. I decided to make a tee that would fill everyone’s needs and that’s when I came up with the “Hand Held Tee.” The Hand Held Tee is exactly what it sounds like, a tee that can be held in the hand of the instructor. It is 8 ft. long one side with a handled grip the other side the shaft rounds out into the shape of a baseball. The HHT will be used by instructor holding the stick in the hitting zone allowing the hitter to strike the round end of the stick.
The Term Paper on Gay Parenting
Abstract Gay parents are still unaccepted in modern society, even though homosexuality is becoming more and more accepted. Homosexual parents are believed to be sex craved deviants who would force their own sexual orientations on their children. However, parents of the same-sex are no more likely to shove a certain way of life down their child’s throat than a straight couple is. Homosexual parents ...
Page 2 The stick made out of high quality rubber will merely shake a little. You don’t have to go pic up the ball or pick up the tee if is falls over. With the HHT the users get the best of everything. The stick only weighs 6 pounds 8 oz so its portable, and everyone can use it. I kept it as simple as possible trying to make a product that is durable, and inexpensive for the consumer. I plan to sell my product through baseball stores and baseball magazines rather than right out of the factory.
I feel stores will allow for workers to demonstrate and explain the product in greater detail. This will help the consumer get a real feel for how easy it is to use and how portable it is. The baseball magazines will be used more for getting product seen by baseball consumers. Being a computer person I have also made my product available to buy on the web because that is the wave of the future.
The website will describe the product in detail and show a real demo. I will also meet with pro and college baseball teams to demonstrate my product to them. This will ensure all levels of baseball have see this product and how great it is. I will sell the product for a discounted rate to leagues if they buy them in bulk. I feel the key to my product is promotion and I don’t mean TV commercials or anything like that.
I see my best kind of promotion being people seeing the Hand Held Tee in action. This being in a store demonstration or most likely at a field were a fellow parent is using the product. This will lead to word of mouth and people began to become very interested and will stop at the store and check it out. Page 3 That’s how I feel I will get consumers asking about my product. Sure the baseball magazines will act as an advertisement as well but one cannot fully grasp the greatness of this product off of a magazine page. Another part of my promotion is my demonstrations I will give to college and pro teams.
The Term Paper on Consumer Buying Behaviour 2
1.1 Introduction What do we mean if we are talking about consumer buying behaviour? There are several decision processes and acts of people (consumers) buying and using products for themselves or their household. These processes might be very interesting for companies and their marketing managers. But what are the reasons why marketers should know about consumer buying behaviour? -Well, there are ...
All of my demonstrations will be given during a real practice and will concentrate on selling my product to the players because they are the ones who benefit from its use. Besides all of the basic form of advertising I will have my own website which will show the product and give information about it on how to purchase one. This website will be a great asset because in today’s world the Internet is where all the of business is happening. I feel promoting my product through good and clear demonstrations will be the key to its success in selling. A huge part of a product sales production is its price. Before making this product I knew I wanted a product that anyone can afford.
This helps to widen the market of people that buy my product. For example not everyone can buy a Mercedes because they are too expensive which limits the amount of consumers. My product cost $30, which is $5, less than the cheapest tee. I know some families can’t afford to go buy a tee and don’t forget the net you need for the ball to be hit into.
This combination of a net and a tee with a dozen ball cost about $250. My device doesn’t require a net or baseballs. Thus saving time in practicing and saving the consumer up to $200. An average family can’t afford to spend $250 on teaching their son or daughter to hit.
