A growth oriented Entrepreneur will always be in search of opportunities, which can generate income, enhance long-term value and command recognition and respect in the society. Looking at the present upbeat atmosphere in the NE Region for development of industry, thrust by Government of India for the development of environment friendly alternate resources and last but not the least, the spectacular progress made by China in the bamboo based industry – group has decided to put up a unit in Guwahati to manufacture Bamboo Flooring, Board & related products.
During the exploratory phase, we reviewed reports & journals published by forest department / NGOs on Bamboo resource in NE Region, visited & discussed with the Bamboo growers, met with machinery manufacturers in India & abroad, attended seminars, studied market for flooring and its development potential, consulted technocrats from India and abroad about the possibility of making flooring in India using India Bamboo. We received encouraging response and could feel the potential. Now we are determined to put up project and this report provides details on various aspects of the same.
Bamboo flooring/board is the newest and most revolutionary products in the flooring and interior decoration concept. The unique Bamboo grain provides an exotic oriental beauty to the interior of any room, and the high quality of Bamboo compared to wood guarantees a lifetime of enjoyment. Bamboo Flooring and Bamboo Board is also the most environment friendly construction material available.
The Essay on Globalization In China And India
Globalization refers to “worldwide interconnectedness, evidenced in global movements of natural resources, human labor, finance capital, information, infectious diseases, and trade goods” (Haviland, Prins, Walrath & McBride, 2008, p.19). Along with the movements of these products and peoples comes the traveling of ideas and beliefs also. The world seems to have become smaller due to the ...
Although Bamboo looks and behaves like a superior hardwood, it is actual a grass. Unlike wood forests, which take decades to regenerate, the Bamboo groves only take a few years to renew themselves. As consumer (especially in developed markets such as North America, Europe and Japan) become increasingly environment conscious, this has become a strong marketing aspect of Bamboo products. Bamboo’s natural versatility is suitable to a variety of environments. The finished product is all-around coated and protected against insects and fungus.
Light weight . Excellent appearance. Harder and more stable than wood. Easy to install. Creates friendly atmosphere for Asthma & Allergy patients. Excellent insulator of heat/cold. Environment friendliness Water- resistant. Numerous uses. The demand for Bamboo Flooring & Bamboo Panels are expending from South- East Asian Countries to European and American markets.
The international market for bamboo flooring is estimated at Rs. 750 cores and it is expending at a rate of 50% p. a. Current trends in the interior decoration industry are ‘back to nature’ i. e. away from synthetics and towards more natural products such as wood / bamboo. Due to health reasons, wood/ bamboo floors are taking away the market share from carpets (bamboo floors are hypo-allergenic and as a consequence, do not suffer from dust mite infection like other floor coverings. In addition, wood sources are becoming increasingly depleted and the consumer is becoming environmentally conscious, the market for bamboo products has increased exponentially- for flooring, paneling, and a variety of products limited only by the imagination such as doors, frames, table tops, gift items, photo frames etc. Market response to Bamboo flooring is more than encouraging particularly for its look, strength and high-class protective coating. With support from international agencies and technical experts we are very optimistic about achieving quality standards.
The Essay on Describe how marketing techniques are used to market products in two organisations
Describe how marketing techniques are used to market products in two organisations In this task I will describe how marketing techniques are used to market products in two different organisations in this case NHS and Nike. NHS The NHS was found by Aneurin Bevan on the 5th of July 1948 when he opened the Park hospital in Manchester; his ambition was to break a high standard of healthcare to ...
With booming construction activities, scope for interior decoration activities has increased substantially. Of late, growth in use of marble and granite is reducing as Interior decoration industry always looks for new products. There have been imports of wooden and laminated floors but prohibitive duties and resultant landed price is restricting growth of such alternative products. In the domestic market, the size of the organized flooring market has been estimated at Rs. 1500 crores for all type of flooring. As the supply creates its own demand nd if the Bamboo flooring can capture even 6-7 % of the market for flooring, it will mean a market of Rs. 100 Crores to being with and it is likely to grow at a rate of at least 15% per annum. Source: INBAR Report Our initial market survey has given has us all the reasons to be excited about huge potential not only for flooring but also for wall panels where there is absolutely no new product since last decade. Moreover, a product made in India will have better acceptability to larger cross section of price sensitive India consumers.
