Marketing is an important area in any company. Integrated marketing is an area of the marketing world. This type of marketing can increase brand value and this allows for a high turnover on the company’s investments. We will review a company and describe the purpose and value of integrated marketing, as well as showing what value the plan adds to the company. Trends are always changing in the marketing world. It is important for companies to stay up to date on new trends in the marketing world. To stay up to date on these trends integrated marketing must take place and that allows for companies to keep up with the expansion of the different marketing channels which includes internet, media and print and all of these are done through communication. “Integrated marketing communication is the encompassing of all marketing tools, avenues, and sources within an organization into one program at a minimal cost that will shape the way customers buy”(Clow & Baack, 2007).
The company we will be discussing is Apple, Inc. In order for this company to reach an optimal return on investment they utilized the practices of integrated marketing. This allowed Apple, Inc. to achieve their goals and made them very successful. Web design, advertising, digital marketing are promotional tactics that Apple has enhanced. This in return can bring in more customers when they see the different types of marketing that is available to them. They also have reached high levels of customer relations and in return gave them prosperity with the industry. Because of the integrated marketing Apple has increased sale volumes and return customers. This makes Apple, Inc. one of the biggest profitable companies not only in the United States but also in several other countries. A marketing plan should be implemented for a company to be successful.
The Essay on The Genius Marketing Mix of Apple Inc.
Abstract Apple Inc. is a worldwide company that has employed many forms of successful marketing mix strategies. This company has had times of historic highs and unforeseen lows. Apple Inc. has transformed over decades, while remaining fundamentally the same. For this paper, Apple Inc. will be inspected for its success and failures, presumably resulting from the various chosen marketing mix ...
Without having a marketing plan in place the company will not be able to reach goals and objectives such as breeding a brand with substantial value within the industry, and good customer relations to generate a high level of incomings. Apple has done well in focusing on the customer’s needs and wants as it is related to the quality of the product or service as well as price. “Apple uses promotional and advertising tools to capture the attention, interest, and desire of the consumer. Apple captures our attention and interest through innovating and sleek imagery of their products on Apple’s official website as well as keynotes and other publication” (Villefranche, 2011).
For example Apple just released the I phone 5 which was highly anticipated and the publicity that Apple had prior to the release was tremendous and also brought in many new customers. It has been said that the first weekend the I phone 5 was available they sold 5 million phones.
Apple made a plan and set up objectives and goals that they desired. Through integrated marketing they have met those goals and it allows for them to set higher goals and reach them as well. Apple also knows their competitors very well and this allows them to be in this market and compete very well. Communication is an area that all companies must value. If a customer has a need or want they must be able to communicate that to the company. This will allow the company to achieve optimal satisfaction with their customers. This will be beneficial to the company because with optimal customer satisfaction they can assess the placement they have in relation to competition and new customer that they can bring in. The marketing plan helps the company to build the foundation for the brand and protect the products reliability. An asset to business activities is integrated marketing.
The Term Paper on Apple Company
Apple Company was created by Steve Jobs and Steve Wozniak in 1976. Now Apple Company became very famous company in the world. It was made a lot of machine and computers. In recent years it’s created something that was very helpful to the human. For example such as Ipad2, Ipad3, Ipad4 that is a small hand computer. Human can use it store a lot of things and they can use it to watch moves talk to ...
This business world is very competitive and when traditional media and communications are merged together that is when integrated marketing strategies are set. To achieve the desired outcome that Apple has set they knew they needed to implement integrated marketing. This type of marketing plays an important role in the business world and is important for each company to incorporate it. Integrated marketing should be used by all companies big or small. This helps companies to be successful and Apple knew just how to use it to be beneficial to them.
Reference Page:
1. Clow, K. & Baack, D. 2007. Integrated Adevertising, Promotion and Marketing Communications. 3rd ed. Upper Saddle River, NJ: Pearson Prentice Hall 2. Villefranche, W. (2011, November 6th).
Integrated Marketing
Communication. Retrieved December 16th, 2012, from Blog Spot: http://wvillefranche.blogspot.com/2011/11/integrated-marketing-communication.html
